Register your product to gain access to bonus material or receive a coupon.
Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
- By James Mathewson, Frank Donatone, Cynthia Fishel
- Published Apr 26, 2010 by IBM Press.
eBook (Watermarked)
- Your Price: $25.59
- List Price: $31.99
- Includes EPUB, MOBI, and PDF
- About eBook Formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB
The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI
The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF
The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Description
- Copyright 2010
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-265085-1
- ISBN-13: 978-0-13-265085-4
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!
- Take search optimization to the next level by providing the right content to the right user at the right time
- Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
- New techniques for defining keywords more effectively
- Authored by IBM web pioneers with 45+ years of content and search optimization experience
Sample Content
Table of Contents
Foreword
Preface
Chapter 1: Writing for Web Users Mimics Writing for Search Engines
Chapter 2: How the Web Medium Has Evolved from its Print Origins
Chapter 3: Writing Relevant Content for the Web Audience
Chapter 4: Discovering and Using Popular Keywords
Chapter 5: Engaging with Web Visitors through More Targeted Search referrals
Chapter 6: Developing an Optimized Site Architecture
Chapter 7: Gaining Credibility through PageRank
Chapter 8: Capturing Social- and Rich-Media Opportunities
Chapter 9: Measuring Web Effectiveness
Index
