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More than 3 hours of video to help marketers learn how to utilize YouTube as part of their marketing plans. YouTube Marketing includes 20 online video lessons that lead marketers through the steps necessary to adopt a successful YouTube marketing plan. They learn why YouTube is important to marketers, what types of businesses use YouTube, what types of videos are most successful, and how to shoot, edit, and upload those videos. Viewers also learn how to establish their own YouTube channels, how to promote their videos, and how to track their performance.