Visual Marketing Revolution, The: 26 Rules to Help Social Media Marketers Connect the Dots

Description

• Copyright 2013
• Edition: 1st

• Book
• ISBN-10: 0-7897-4865-7
• ISBN-13: 978-0-7897-4865-2

Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!

Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how.

• Think visually to solve marketing challenges text can’t handle
• Utilize visual maps to craft sharper messages and strategies
• Guide prospects on a visual journey they simply must follow
• Make abstract ideas intensely real and tangible
• Visually boost the effectiveness of emails, landing pages, and case studies
• Leverage new presentation tools that go way beyond PowerPoint
• Clear away obstacles to action with infographics, checklists, and worksheets
• Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+
• Create outstanding low-cost video for marketing and tutorials
• Optimize your visuals for tablets and smartphones
• Quickly improve social media performance with intuitive new visual tools

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Sample Content

Sample Pages

Download the sample pages (includes Chapter 3 and Index)

Table of Contents

INTRODUCTION    1

Part I: Rules for Social Media Marketers

1  RECOGNIZE THE POWER OF VISUAL PERSUASION    7

What You Need to Know    7

The Power of Visuals and Text    10

Evaluate Your Online Ability to Persuade    10

A Visual Marketing Method    13

Relationship Building    15

Scarcity    15

Banner with Story and Graphics    15

Green Attitude    16

Word of Mouth for More Social Proof    16

Liking, Belonging, and Listening to Feedback    16

Reciprocity    16

Toe in the Water    16

Social Proof    17

WIIFM    17

Authority    17

Tools to Consider    17

Ideas to Use    17

Idea Map    18

Endnotes    18

2  CREATE PERSONAS TO UNDERSTAND YOUR CUSTOMERS    19

What You Need to Know    20

Understand Your Niche    20

Speak the Language of Your Buyers    23

Use Personas to Clarify Your Target Market    24

Overcoming Obstacles    25

A Visual Marketing Method    25

Ideas to Use    29

Idea Map    30

Endnotes    30

3  SOCIAL MEDIA IS STORYTELLING, SO TELL STORIES    31

What You Need to Know    31

The Bigger Picture    32

Customers Get Swept Up    33

Why Are Business Stories Difficult to Get Right?    34

The Story Structure    35

A Visual Marketing Method    37

Capturing Existing Stories    37

Tools to Consider    39

Ideas to Use    39

Idea Map    40

Endnotes    40

4  UNDERSTAND HOW YOUR CONTENT SUPPORTS YOUR BUSINESS    41

What You Need to Know    41

How Content Fits In    42

The Power of Great Content    43

Snackable Visual Content    44

Make a Commitment    44

A Visual Marketing Method    46

Ideas to Use    49

Idea Map    49

Endnotes    49

5  TAKE BUYERS ON A J

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