Social Media and Public Relations: Eight New Practices for the PR Professional

About

Features

Master the eight powerful new social media skills and mindsets every marketer and PR professional needs right now!

• 120 pages of focused, actionable insights into key social media success factors
• Helps PR/marketing pros expand their roles to engage today's more sophisticated, socialized customer
• Shows how to integrate social media and PR with other functions, plan strategy, choose the right platforms, and avoid killer mistakes
• By leading practitioner and author Deirdre Breakenridge

Description

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Extras

Author's Site

Author suggested sites: deirdrebreakenridge.com

Sample Content

Sample Pages

Download the sample pages (includes Introduction and Index)

Table of Contents

• Introduction:  When Social Media Meets PR, Communication Unites with Technology
• Chapter 1    PR Practice #1: The PR Policymaker 
• Chapter 2    New Practice #2: The Internal Collaboration Generator
• Chapter 3    New Practice #3: The PR Technology Tester 
• Chapter 4    New Practice #4: The Communications (COMMS) Organizer
• Chapter 5    New Practice #5: The Pre-Crisis Doctor
• Chapter 6    New Practice #6: The Relationship Analyzer
• Chapter 7    New Practice #7: Reputation Task Force Member
• Chapter 8    New Practice #8: Master of the Metrics
• Chapter 9    Using Your New PR Practices to Become an Influencer and Change Agent
• Chapter 10  The Future of PR and Social Media
• Appendix    The Social Media Strategy Wheel
  

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