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Harness the Power of Social Networking to Promote Innovation and Drive Growth
Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers.
Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.
Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds.
Chapter 1: Dawn of the Social Age 1
Chapter 2: Social Age Organizations 17
Chapter 3: Wikis: Bringing the Crowds to You 31
Chapter 4: Blogs: Your Personal News Outlet 45
Chapter 5: Tagging and Social Clouds 63
Chapter 6: Cloud Computing Paradigm 85
Chapter 7: Social Media and Culture 101
Chapter 8: On the Shoulders of Giants 121
Chapter 9: Social Brain and the Ideation Process 143
Chapter 10: Social Innovation 161
Chapter 11: Social Economy 181
Chapter 12: Mobile Society 195