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SEO Essentials (Que Video)

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SEO Essentials (Que Video)

Online Video


  • Copyright 2016
  • Edition: 1st
  • Online Video
  • ISBN-10: 0-13-454153-7
  • ISBN-13: 978-0-13-454153-2

Almost 5 hours of Video Instruction

SEO Essentials shows users everything they need to optimize any website to rank higher in Google and Bing search results.


In these 32 videos, Michael Miller shows you how to optimize the content, design, organization, and code of your website to optimize your Google and Bing search results. You'll learn what search engine optimization (SEO) is, why it's important, and how it works. You'll discover how to optimize keywords, content, HTML tags, inbound links, and more to improve your site's search ranking. You'll also learn advanced techniques for B2C, B2B, and mobile marketing, as well as how to track and evaluate your SEO results. Finally, you'll discover how to integrate SEO into your overall online marketing plan.

Skill Level

• Beginners
• Intermediate
• Advanced

What You Will Learn

• How Google and other search engines work-and what they look for when creating their search rankings
• How to use SEO techniques to improve your site's search ranking
• How to create linkworthy content
• How to integrate SEO with social media
• How to optimize your site for mobile and local search
• How to create and implement an SEO strategy for your site

Who Should Take This Course

• These videos are ideal for marketing, design, and IT staff responsible for website design and performance.

Course Requirements

• Basic understanding of website design and HTML
• Basic understanding of marketing concepts

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Table of Contents

Part 1: Understanding Search Engines and SEO
This series of lessons shows you how search engines work, why they're important to your website and business, and how you can use search engine optimization (SEO) to improve your site's search ranking. You'll also learn which search engines to target and how to prepare your site for the SEO process.

Part 2: Essential SEO Techniques
These lessons teach you everything you need to know to optimize your site for better search performance. Learn all the major tools of SEO: content optimization, keywords, HTML tags, design and organization, inbound link generation, and more. You'll even learn how to optimize images, videos, and other non-text elements on your site.

Part 3: Advanced SEO Techniques
Now that you've learned essential SEO techniques, it's time to go beyond the basics to rank even higher with Google, Bing, and the other search engines. In these lessons, you learn how to submit your site to the major search engines, create and submit sitemaps, use rich snippets, and integrate your SEO with social media. You'll also learn specific SEO techniques for B2B and B2C, and discover some of the most powerful and popular third-party SEO tools. Bonus lesson: Learn how to avoid the most common SEO mistakes!

Part 4: SEO for the Mobile Internet
Even if your site is fully optimized for users with desktop or notebook computers, there's more work to be done. More and more users are accessing the Internet and searching from their iPhones and Android phones, which means you need to optimize your site for searching on these mobile devices. In these lessons, you learn how mobile search is important, and how to optimize your site for mobile and local search.

Part 5: Measuring SEO Effectiveness
How do you know when your SEO is working? In these lessons you learn all the key metrics you can use to track the effectiveness of your SEO efforts, and discover what you're doing right--and wrong.

Part 6: Managing a Complete Search Engine Marketing Plan
SEO requires planning, execution, and tracking. In these videos you learn how to create a comprehensive SEO strategy for your site, how to integrate SEO into your overall marketing plan, and how to evaluate the performance of that marketing plan.

About Que Video

Que Video helps you learn technology efficiently with easy-to-follow video tutorials covering popular software apps, online games, and more. All Que videos are professionally produced and feature the highest quality step-by-step instruction designed by trusted authors and trainers from Que Publishing, an imprint of Pearson--the world’s leading learning company. View Que Videos at: http://www.quepublishing.com/quevideo

Sample Content

Table of Contents

Part 1: Understanding Search Engines and SEO
1.1: What Search Engine Marketing Is and Why It's Important
1.2: How Search Engines Work
1.3: How Search Engine Optimization Works
1.4: Which Search Engines Should You Target?
1.5: Auditing Your Current Site

Part 2: Essential SEO Techniques
2.1: Optimizing Your Site's Content
2.2: Optimizing Your Site's Keywords
2.3: Optimizing Your Site's HTML Tags
2.4: Optimizing Your Site's Design and Organization
2.5: Optimizing Inbound Links
2.6: Optimizing Images and Videos

Part 3: Advanced SEO Techniques
3.1: Submitting Your Site to Google and Other Search Engines
3.2: Creating a Sitemap
3.3: Using Rich Snippets
3.4: SEO for B2C Sites
3.5: SEO for B2B Sites
3.6: Integrating SEO with Social Media
3.7: Evaluating Popular SEO Tools
3.8: Avoiding the Most Common SEO Mistakes

Part 4: SEO for the Mobile Internet
4.1: Why Mobile SEO is Important
4.2: Optimizing for Local Search
4.3: Optimizing for Mobile Search

Part 5: Measuring SEO Effectiveness
5.1: Tracking Search Engine Rankings
5.2: Tracking Referring Sites
5.3: Tracking Search Queries
5.4: Tracking Site Visitors
5.5: Tracking Pageviews
5.6: Tracking Your Competitors
5.7: Evaluating Third-Party Tracking Tools

Part 6: Managing a Complete Search Engine Marketing Plan
6.1: Creating an SEO Strategy for Your Site
6.2: Integrating SEO into Your Online Marketing Plan
6.3: Evaluating the Performance of Your Online Marketing Plan


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