Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part IV: Beyond Search Marketing (Complete Download)
- By Mike Moran
- Published May 21, 2012 by IBM Press. Part of the LiveLessons series.
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Description
- Copyright 2012
- Edition: 1st
- Downloadable Video
- ISBN-10: 0-13-301591-2
- ISBN-13: 978-0-13-301591-1
3+ Hours of Video Instruction
Overview
In Beyond Search Marketing Livessons, Part IV of this 4 Part comprehensive Search Engine Marketing LiveLessons you explore new media and social media, optimize your web site, and consider what's next..
Description
In this comprehensive LiveLessons Mike Moran a world-class expert presents today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. The lessons thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through the basics while providing reliable insights for experienced professionals. This LiveLessons guides you through the exploration new media and social media. How to optimize your web site search. Answers the question, what’s next in new developments in search marketing?
About the Instructor
Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing Web site. He was named an IBM Distinguished Engineer in 2005. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. Mike is the author of Do It Wrong Quickly and Search Engine Marketing, Inc., and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He’s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA’s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia’s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing. Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog.
Skill Level
- All levels
What You Will
- Explore new media and social media
- Optimize your web site search
- Learn what’s next in new developments in search marketing
Who Should Take This Course
- Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Course Requirements
- An interest in understanding search engine marketing and how to implement it.
Table of Contents
General Introduction
Lesson 16A: Explore New Media and Social Media
Lesson 16B: Explore New Media and Social Media
Lesson 17: Optimize Your Web Site Search
Lesson 18: What’s Next?
LiveLessons Video Training series publishes hundreds of hands-on, expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. This professional and personal technology video series features world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, IBM Press, Pearson IT Certification, Prentice Hall, Sams, and Que. Topics include: IT Certification, Programming, Web Development, Mobile Development, Home & Office Technologies, Business & Management, and more. View all LiveLessons at http://www.ibmpressbooks.com/livelessons