Now through Nov. 30, save 40-55% on books & eBooks. Use code BOOKSGIVING during checkout. Shop now.
2+ Hours of Video Instruction
In The Basics of Search Marketing LiveLessons, Part 1 of this 4 Part comprehensive LiveLessons on Search Engine Marketing, you learn what search marketing is all about. Why search marketing is important…and difficult. How search engines work. How search marketing works. And, how searchers work.
In this comprehensive LiveLessons Mike Moran a world-class expert presents today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. The lessons thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through the basics while providing reliable insights for experienced professionals. This LiveLessons guides you through steps needed to align search engine marketing with your company's evolving strategic and tactical goals, project business value, sell to stakeholders, and manage the unique marketing challenges associated with large sites
About the Instructor
Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing Web site. He was named an IBM Distinguished Engineer in 2005. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. Mike is the author of Do It Wrong Quickly and Search Engine Marketing, Inc., and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He’s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA’s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia’s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing. Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog.
What You Will Learn
Who Should Take This Course
Table of Contents
Lesson 1: Why Search Marketing Is Important...and Difficult
Lesson 2: How Search Engines Work
Lesson 3: How Search Marketing Works
Lesson 4: How Searchers Work
LiveLessons Video Training series publishes hundreds of hands-on, expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. This professional and personal technology video series features world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, IBM Press, Pearson IT Certification, Prentice Hall, Sams, and Que. Topics include: IT Certification, Programming, Web Development, Mobile Development, Home & Office Technologies, Business & Management, and more. View all LiveLessons at http://www.ibmpressbooks.com/livelessons