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Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

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Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

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Description

  • Copyright 2011
  • Dimensions: 5-3/8" x 8-1/4"
  • Pages: 240
  • Edition: 1st
  • Book
  • ISBN-10: 0-672-33555-7
  • ISBN-13: 978-0-672-33555-6

Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information.

10 minutes is all you need to learn how to…

  • Define your Facebook-centric online business strategy
  • Plan and create your “business-friendly” personal Facebook page
  • Create a Facebook Page, also known as a “fan page,” for your business
  • Build your Wall with customer-focused status updates
  • Create more effective Info, Photos, and Discussions tabs
  • Find and install Apps that can help your business
  • Claim and edit your Facebook Places page, and get customers to “check in”
  • Plan, target, write, and design low-cost Facebook Ads that work
  • Promote your Facebook presence and track its impact
  • Offer Facebook Deals that attract new customers
  • Avoid common Facebook business mistakes

Extras

Related Article

Using Facebook Places

Sample Content

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Sams Teach Yourself Facebook for Business in 10 Minutes: Expanding and Promoting Your Fan Page

Sample Pages

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Table of Contents

Introduction     1

About This Book     3

Who This Book Is For     4

What Do I Need to Use This Book?      5

Conventions Used in This Book     6

Screen Captures     6

1 Introducing Facebook for Business     9

Why Facebook Is So Popular     9

Why Your Business Should Be on Facebook     12

Comparing Personal and Business Facebook Pages     16

Your Personal Facebook Page     16

Examining a Facebook Fan Page for Business     19

Understanding How a Big Business Uses Facebook     22

Summary     23

2 Setting Up a Business-Friendly Profile Page     25

What Makes a Personal Page Business-Friendly?      25

Creating a Business-Only “Personal” Page     27

Signing Up for Facebook      28

Finding Friends     30

Editing Your Profile     31

Changing Privacy Settings     34

Sharing Your Status     39

Summary     42

3 Finding and Installing Apps     43

Choosing Apps for Business and Pleasure     43

Looking for Facebook Apps     45

Summary     52

4 Choosing Your Facebook Business Strategy     53

Leading with Facebook First     53

Examining Facebook Business Features     56

Your Fan Page     56

Your Places Page     58

Facebook Deals     59

Facebook Ads     61

Checking In to a Place     62

Pulling It All Together     66

Summary     69

5 Planning Your Fan Page     71

Anatomy of a Facebook Page     71

Planning Your Fan Page     73

Typical Website Tabs     74

Freeform Pages Using FBML     76

Photos and Video     77

Events, Reviews, and Discussion Boards     81

Summary     83

6 Creating Your Fan Page     85

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