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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation


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Efficiently rethink your operating model to boost performance of what is most valuable to you and your customers!

  • Quickly unmask what does, and does not, contribute to your success so you can set a clear course for outsourcing, cost cutting, and innovation.
  • Leverage a new unit of analysis to design a "plug-and-play" business that offers agility in a changing environment.
  • Expose the activities where the people, process, and technology matter, and equally important those where they do not.
  • Description

    • Copyright 2009
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-703165-3
    • ISBN-13: 978-0-13-703165-8

    It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention. You'll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, Amazon.com and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time.

    Sample Content

    Online Sample Chapter

    Introduction to Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

    Downloadable Sample Chapter

    Introduction (243 KB .pdf)

    Chapter 1: How the "How" Trap is Trapping You (216 KB .pdf)

    Key Concepts (241 KB .pdf)

    Index (207 KB .pdf)

    Table of Contents

    Introduction  1

    Chapter 1        How the “How” Trap Is Trapping You  7

    Chapter 2        The Thinking Behind Rethinking  27

    Chapter 3        First–Identify the "Whats" That Are Truly Valuable  39

    Chapter 4        Second–Know What You Are (and Aren’t) Good At  61

    Chapter 5        Third–Make (and Break) Connections  77

    Chapter 6        Fourth–Understand What Can (and Can’t) Be Predicted  91

    Chapter 7        Fifth–Unravel (and Follow) the Rules  109

    Chapter 8        Revolutionary Rethinking at ING DIRECT  117

    Chapter 9        Rethinking at Eclipse  133

    Chapter 10      Rethinking at Cranium  151

    Chapter 11      Morph Again and Again  169

    Key Concepts  193

    Index  213


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