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Social media can transform the way you recruit. Using Facebook, LinkedIn, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You’ll learn how to use social media to build an open, engaging two-way conversation with potential employees…target job advertising more efficiently and at lower cost…choose the right tools and platforms…. Packed with real case studies and actionable lessons, Recruiting with Social Media will help you recruit quality staff faster and at a lower cost.
Download the sample pages (includes part of Chapter 1 and Index)
1 Setting the Scene
What Is the Shift, and How Is It Affecting Recruitment?
Evolution of Social Media
Rise of Social Networking
Recapping Social Media Tools
What Is Digital?
How Does Social Media Fit in Digital?
Video Social Media
Picture Social Media
Blogging and Social Media
Emerging Social Networking Tools
Social Media’s Role in Recruitment and HR
2 Understanding Social Media and Technology
Technologies and Platforms Making Waves
Integrating Social Media Campaign
Value of Interaction
Using Email as an Application
Trendsetters and Successful Companies
3 Tracking, Measuring, and Understanding the Impact of Integrated Social
What to Track?
How to Measure It
Understanding Your Audience
Further Ways to Understand Your Audience
Social Web Analysis
Introduction to the Concept of an Integrated Campaign
Challenges of Integrated Campaigns
4 Social Media’s Impact on Search and Advertising
Social Media and Maximizing Search Engine—Related Marketing
Understanding a Search Engine
Relevant Content Is King
Misleading Search Engines
Search Engines and Awareness on the Web
The New Genre of Search Engines
Social Media: The New Search Engines
Search for Sourcing
Optimizing Social Media Content
Facebook Public Profile
LinkedIn Public Profile
YouTube Public Profile
Twitter Public Profile
Self-Hosted Social Media
Balancing SEO with Brand Perception
Understanding Social Media Optimization (SMO)
Understanding Search in Social Media
Clear Message and Interaction Are Key
Social Media Advertising
Benefits of Social Media Advertising
Disadvantages of Social Media Advertising
Understanding Advertising Concepts
Buying Advertising on the Web
Social Media Advertising Platforms
5 Social Media for Talent Acquisition and Retention
Approaches to Acquisition
Retention and Development
6 Planning Innovation in Social Media
Why Social Media and Innovation?
Responsibility for Innovation
Public or Private Innovation?
Manageable Routine to Innovation