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Recruiting with Social Media: Social Media's Impact on Recruitment and HR

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Recruiting with Social Media: Social Media's Impact on Recruitment and HR

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  • Copyright 2011
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-7897-4099-0
  • ISBN-13: 978-0-7897-4099-1

Social media can transform the way you recruit. Using Facebook, LinkedIn, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You’ll learn how to use social media to build an open, engaging two-way conversation with potential employees…target job advertising more efficiently and at lower cost…choose the right tools and platforms…. Packed with real case studies and actionable lessons, Recruiting with Social Media will help you recruit quality staff faster and at a lower cost.

Sample Content

Online Sample Chapter

Recruiting with Social Media: Setting the Scene

Sample Pages

Download the sample pages (includes part of Chapter 1 and Index)

Table of Contents

1 Setting the Scene

What Is the Shift, and How Is It Affecting Recruitment?

Evolution of Social Media

Rise of Social Networking

Recapping Social Media Tools

What Is Digital?

How Does Social Media Fit in Digital?

Video Social Media

Picture Social Media

Blogging and Social Media

Emerging Social Networking Tools

Social Media’s Role in Recruitment and HR

Sell More

Increase Awareness

Increase Efficiency

Decrease Costs


2 Understanding Social Media and Technology

Technologies and Platforms Making Waves







Integrating Social Media Campaign

Mobile Platforms

Value of Interaction

Using Email as an Application

Trendsetters and Successful Companies


3 Tracking, Measuring, and Understanding the Impact of Integrated Social

Media Campaigns

What to Track?

Twitter Measurement

Group Management

How to Measure It

Understanding Your Audience

Further Ways to Understand Your Audience

Google Analytics

Social Web Analysis

Introduction to the Concept of an Integrated Campaign

Challenges of Integrated Campaigns


4 Social Media’s Impact on Search and Advertising

Social Media and Maximizing Search Engine—Related Marketing

Google Approach

Understanding a Search Engine

Relevant Content Is King

Misleading Search Engines

Search Engines and Awareness on the Web

The New Genre of Search Engines

Real-Time Search


Social Media: The New Search Engines

Search for Sourcing

Optimizing Social Media Content

Facebook Public Profile

LinkedIn Public Profile

YouTube Public Profile

Twitter Public Profile

Self-Hosted Social Media

Balancing SEO with Brand Perception

Understanding Social Media Optimization (SMO)

Understanding Search in Social Media

Clear Message and Interaction Are Key

Social Media Advertising

Benefits of Social Media Advertising

Disadvantages of Social Media Advertising

Understanding Advertising Concepts

Buying Advertising on the Web

Social Media Advertising Platforms

Facebook Advertising

LinkedIn DirectAds


5 Social Media for Talent Acquisition and Retention


Approaches to Acquisition


Acquisition Strategy

Retention and Development




6 Planning Innovation in Social Media

Why Social Media and Innovation?

Responsibility for Innovation

Public or Private Innovation?

Manageable Routine to Innovation



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