Presenting to Win, Updated and Expanded Edition, 3rd Edition
- By Jerry Weissman
- Published Oct 5, 2021 by Pearson FT Press.
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About
Features
- Now fully updated with new case studies for a new generation of in-person and online presenters
- Clarify exactly what you intend to achieve, capture audiences in 90 seconds, and never let them go
- By Jerry Weissman, the world's leading high-stakes presentation consultant for 30+ years
Description
- Copyright 2022
- Pages: 336
- Edition: 3rd
- eBook
- ISBN-10: 0-13-693331-9
- ISBN-13: 978-0-13-693331-1
In this fully updated edition of his classic Presenting to Win, the world's #1 presentation consultant helps you connect with even the toughest, most high-level audiences and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what's in it for their listeners.
Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can't see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation.
This guide's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. They'll work for you, too!
Sample Content
Table of Contents
Foreword
Preface
Introduction
Chapter 1: Persuasion
Chapter 2: The Power of "You"
Chapter 3: The Art of Telling Your Story
Chapter 4: The Story Arc
Chapter 5: The 12 Flow Structures
Chapter 6: No Second Chance for a First Impression
Chapter 7: Beginning, Middle, and End
Chapter 8: Finishing Touches: Internal Linkages
Chapter 9: Finishing Touches: External Linkages
Chapter 10: The Science of Designing Your Slides
Chapter 11: Designing Your Text
Chapter 12: Designing Your Numbers
Chapter 13: Visual Storytelling
Chapter 14: Five Graphic Continuity Techniques
Chapter 15: Animating Your Graphics
Chapter 16: The Virtual Presentation
Coda: Ending with the Beginning
Endnotes
Appendix A: Video Links
Acknowledgments
About the Author
Index