The Power of IP Video
Unleashing Productivity with Visual Networking
Jennifer C. Baker
Felicia Brych Dalke
The definitive guide to deriving business value from IP video solutions
Using today’s rich new IP-based technologies for video, voice, and web collaboration, businesses can streamline and accelerate processes, increase productivity, and improve both top and bottom lines. In The Power of IP Video, a team of Cisco® experts shows you exactly how to make the most of these powerful new IP video solutions. Writing for both business and technical decision makers, the authors present new best practices for optimizing virtually any program or process and for improving collaboration between virtually every employee, customer, supplier, and stakeholder.
Drawing on their pioneering experience working with IP video internally and supporting the top Cisco customers, the authors show you how to make the business case for IP video and offer practical guidance for successful implementation. To demonstrate IP video at work, they also present an extensive set of case studies from large, medium-size, and small companies in many leading industries. Along the way, they demonstrate the real-world application and value of several key Cisco solutions, including Cisco Unified MeetingPlace®, Cisco Unified Video Advantage, Cisco Unified Communications Manager, Cisco TelePresence™, Cisco Digital Media Management, video surveillance, and WebEx®.
Jennifer Baker, senior manager in the Worldwide Technology Practice group at Cisco, leads marketing efforts around TelePresence, Digital Media Management, and related solutions.
Felicia Brych Dalke is marketing operations manager for Collaboration Business Services.
Mike Mitchell is currently director of the Collaboration Business Solutions team at Cisco, responsible for connecting business processes with visual networking tools.
Nader Nanjiani is marketing manager for Unified IP Communications at Cisco, and co-author of The Business Case for E-learning (Cisco Press).
This volume is in the Network Business Series offered by Cisco Press®. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information about today’s most important technologies and business strategies.
Category: Networking: IP Communications
Covers: IP Video
Part I Where Are We Headed? 1
Chapter 1 Quad-Play and the Curse of Interesting Times 3
Executive Summary 4
Virtualization: A Common Modus Operandi 5
Quad-Play in Virtualized Environments 6
Why Video? 7
Globalization 3.0 at Our Doorstep 7
A Rocky Ride 8
Has It Really Gotten That Flat? 9
Consumer Led: When Work Emulates Social Networks 11
From Web 2.0 to Visual Networking 12
Viral Video: The Edward R. Murrow of Our Times? 13
What Next? 14
End Notes 16
Chapter 2 The Way We Work 17
Executive Summary 18
Use of Video in Organizations 18
IP Video and Collaboration at Work: An Illustration 19
Find Them Now 20
Softening the Edge of Fast Turnarounds 20
Mobility: Productivity on the Go 21
Click to Call from Anywhere 22
Follow Me Around 22
From Voice to Video to Web 22
Virtual Collaboration 23
One to Many in a Matter of Moments 23
Moral of the Story 24
Making a Difference 25
Productivity When Away from the Office 25
A Family-First Workplace 26
Environmentally Friendly Workplaces 26
Rationalizing Real Estate 27
All About Nuance 27
End Note 28