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New Age of Sustainable Capitalism: Business Models to Drive Growth and Social Change (Collection), The

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New Age of Sustainable Capitalism: Business Models to Drive Growth and Social Change (Collection), The

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  • Copyright 2010
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-344869-X
  • ISBN-13: 978-0-13-344869-6

A brand new collection of cutting-edge guides to sustainable capitalism

Translate sustainability and “base of the pyramid” strategies into real profits

It’s time for capitalism’s next reinvention. In the new Third Edition of his best-selling Capitalism at the Crossroads, Third Edition, Stuart L. Hart reveals tomorrow’s capitalism. He presents new case studies and practical strategies for building companies that are more sustainable, build deeper roots in their markets, play a central role in solving social and environmental problems – and are far more profitable. Hart helps you identify sustainable products and technologies that will drive urgently needed growth and help solve social and environmental problems at the same time. Drawing on his experience consulting with top companies and NGOs worldwide, he shows how to craft your optimal sustainability strategy, and overcome the pitfalls of traditional ‘greening’ approaches. This edition presents new and updated case studies from the US and beyond, demonstrating what’s working and what isn’t. It also guides business leaders in building an “infrastructure for sustainability” – one that can survive budgeting and boardrooms, recharging innovation and growth throughout your enterprise. Next, in the 5th Anniversary Edition of his classic The Fortune at the Bottom of the Pyramid, C.K. Prahalad reveals all that’s been learned about competing and profiting “at the bottom of the pyramid.” Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews innovative CEOs to discuss what they’ve learned from their own initiatives, including the Unilever business leader who’s built a billion-dollar business in India. You’ll find a new case study on Jaipur Rugs’ innovative new global supply chain; updates to earlier editions’ key cases; and up-to-the-minute information on key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could hope the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

From the world-renowned experts in sustainable capitalism Stuart L. Hart and C.K. Prahalad

Sample Content

Table of Contents

Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World

About the Author xi

Acknowledgments  xii

Preface: Al Gore, Former Vice President of the United States xxiii

Foreword: Fisk Johnson, Chairman and CEO, S. C. Johnson & Son, Inc xxvi


Prologue: Reinventing Capitalism for the Post-Crisis World 3

Chapter 1: From Obligation to Opportunity  19

Chapter 2: Worlds in Collision  51

Chapter 3: The Sustainable Value Portfolio  79


Chapter 4: Clean Technology and Creative Destruction 111

Chapter 5: Innovation from the Bottom-Up  137

Chapter 6: Raising the Base of the Pyramid 171


Chapter 7: Broadening the Corporate Bandwidth  203

Chapter 8: Developing Native Capability  227

Chapter 9: Re-Embedding Innovation Strategy  253

Chapter 10: Building the Sustainable Global Enterprise  281

Epilogue: Looking Forward 307

Index  315

The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits

Preface xiii

Guide to Readers xx

Part I Private Sector and Poverty: Progress During 2004-2009 1

New Introduction: Private Sector and Poverty: Progress During 2004-2009 3

Part II The Original Text of the Book 25

Chapter 1 The Market at the Bottom of the Pyramid 27

Chapter 2 Products and Services for the BOP 47

Chapter 3 BOP: A Global Opportunity 73

Chapter 4 The Ecosystem for Wealth Creation 89

Chapter 5 Reducing Corruption: Transaction Governance Capacity 103

Chapter 6 Development as Social Transformation 125

Part III CEO Reactions to the Concept and the Book 141

Microsoft 143

Bharti Airtel--Empowering the Villages of India 145

Reuters Market Light and The Fortune at the Bottom of the Pyramid 147

Royal DSM 151

ING 153

GlaxoSmithKline 157

Unilever 159

Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid 161

University of Maastricht 165

Acumen Fund 169

Part IV Case Studies and CEO Comments 171

Jaipur Rugs: Connecting Rural India to Global Markets 175

Casas Bahia: Retail for the Poor 207

CEMEX: Homes for the Poor 219

Hindustan Unilever: Lifebuoy Soap 249

Hindustan Unilever: Iodized Salt (Annapurna Salt) 261

Jaipur Foot: Prosthetics for the Poor 275

Aravind Eye Care: The Most Precious Gift 283

ICICI: Financial Services for the Poor 299

ITC e-Choupal: Technology for the Poor 321

Voxiva: Health Alerts for All 345

E+Co: Energy for Everyone 357

Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid 373

Part V Video Clips (on CD)

Jaipur Rugs

Casas Bahia


Annapurna Salt

Hindustan Lever Limited

Jaipur Foot

Aravind Eye Care


ITC e-Choupal

EID Parry



Andhra Pradesh

Index 385


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