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The Mobile MBA: 112 Skills to Take You Further, Faster

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The Mobile MBA: 112 Skills to Take You Further, Faster

eBook (Watermarked)

  • Your Price: $19.99
  • List Price: $24.99
  • Includes EPUB, MOBI, and PDF
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  • Copyright 2012
  • Dimensions: 5-7/16" x 8-1/2"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-306636-3
  • ISBN-13: 978-0-13-306636-4

Mobile MBA distills years of MBA management theory into bite-size solutions for 101 critical, "in the trenches" business challenges. From start to finish, this book focuses on what really works in practice, giving managers focused answers that can make them dramatically more effective, instantly. Along the way, leading global business consultant Jo Owen demystifies the MBA, illuminating the simple, common-sense principles that underlie the grand theory (and the even grander MBA hype). Owen reveals what managers need to learn in order to perform at an MBA level, while also giving them the practical skills that an MBA doesn't. Each of Mobile MBA's eleven chapters is packaged with a Skill Pill, short video briefings that can be delivered directly to mobile devices and computers, offering powerful insights and lessons to managers wherever they are. 

Sample Content

Table of Contents

Introduction     ix

1: The world of strategy     1

2: Marketing and sales     19

3: Finance and accounting     37

4: Human capital     65

5: Operations, technology, and change     81

6: Lead your team     95

7: Dealing with colleagues     115

8: Managing across the organization     127

9: Managing yourself     141

10: The daily skills of management     153

11: Manage your career     169

Index     185


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