LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn, Rough Cuts

Description

• Copyright 2013
• Dimensions: 6" x 9"
• Pages: 272
• Edition: 1st

• Rough Cuts
• ISBN-10: 0-13-311581-X
• ISBN-13: 978-0-13-311581-9

This is the Rough Cut version of the printed book.

Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales
This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it!


YOU’LL LEARN HOW TO

• Identify the fastest, easiest ways to profit from LinkedIn
• Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence
• Network for dollars, with this book’s proven six-step relationship-building process
• Find hot prospects through quick LinkedIn prospecting and introductions
• Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work!
• Attract “mega-leads” through LinkedIn Answers, Events, and Groups
• Strengthen brand awareness and spread key messages
• Leverage content marketing (infographics and more) to boost brand awareness and generate more leads
• Accelerate your sales cycle with LinkedIn
• Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople
• Establish efficient weekly LinkedIn marketing routines
• Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales

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Sample Content

Table of Contents

Part I: LinkedIn for Business
Chapter 1: Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales     1
Networking and Business: Face-to-Face and Online     2
Social Media and Revenue     4
The History of LinkedIn     7
Why LinkedIn Is Relevant to Your Business     8
Why LinkedIn Is More Than a Modern Rolodex     9
How Your Advertising, Marketing, and Sales Teams Achieve Goals with LinkedIn     10
LinkedIn Marketing Success Stories     11
Joining LinkedIn Was Worth Nearly Half a Million Dollars     16
Part II: LinkedIn Marketing
Chapter 2: Best Practices: Online Marketing and LinkedIn     19
The History of Online Marketing and Its Best Practices     20
Fifteen Internet Marketing Principles That Apply to LinkedIn     24
Summary     38
Chapter 3: Impressive Employees: LinkedIn Profile Enhancement, Findability, and Thought Leadership     41
Socially Networked Employees Are Influential and Create Valuable Audiences     42
How to Create Impressive LinkedIn Employee Profiles     44
Incorporating Facebook and Twitter     51
Adding Apps to Your Profile     52
Growing Initial Connections     52
Making Sure Employee Profiles Are Visible and Findable     53
Shaping LinkedIn Profiles for Employees     57
Profile Maintenance     63
Summary     63
Chapter 4: Amazing Brands: Company Pages That Grow Business     65
Company Page Setup Tips     69
Promoting Your Products and Services     71
Company Page Analytics     72
Summary     76
Chapter 5: Generating Leads with Content Marketing and LinkedIn Answers, Events, & Groups     77
Content Marketing and Thought Leadership     78
Leveraging LinkedIn Answers for Inbound Leads     80
Participating, Creating, Growing, and Managing LinkedIn Groups     89
Leveraging LinkedIn Events to Promote Your Company     97
Summary     104
Chapter 6: Get It All Done: Your Weekly LinkedIn Marketing Routine     107
One-Time Setup Activities     108
Ongoing Marketing Activities     108
Scheduling It!      110
Summary     114
Part III: LinkedIn Advertising
Chapter 7: Best Practices: Online Advertising and LinkedIn Advertising     115
Advertising Approach #1: Media Buying for Branding Purposes     118
Advertising Approach #2: Direct Marketing and Profitability     119
Advertising Approach #3: A Combination of the First Two Approaches     120
Social Media Advertising     121
Online Advertising Best Practices     122
Comparing Google, Facebook, and LinkedIn Ads     128
Ad Services Through LinkedIn Reps     131
Summary     133
Chapter 8: Win First with Strategy: Inbound Advertising and Marketing with LinkedIn     135
How Does Inbound Marketing Dovetail with Advertising?      136
The Sales Funnel: Advertising, Marketing, and Sales     136
Why Is Marketing Automa

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