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Containing 23 minutes of video this Lesson is about the Audience Intent Model (AIM), a keyword research methodology for learning client language and seeing it in context within search engine results. It shows you how AIM is not just about the topics users are looking for when they type words into queries. It’s also about the tasks your audience wants to accomplish when they land on your page from search engines. It also explains how user intents fit within an audience intent model. The lesson also shows you hot to use free keyword research methods, including: Google AdWords, Google Autocomplete, Google Insights, Deep Research, and Paid Tools.