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What makes a Facebook Page effective, and how should you evaluate your competitors's Pages on Facebook? Should you care more about how many fans they have, or how many fans are liking and commenting on their posts? What factors should you look for to see if they're doing a better job on Facebook than you are? And what things might alarm you but not realyl be that big of a deal? This video teaches, given what you see from their Pages, what your next steps should be with your Facebook Page to become more competitive.