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The Leadership Book

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The Leadership Book

eBook (Watermarked)

  • Your Price: $19.99
  • List Price: $24.99
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  • Copyright 2013
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-374804-9
  • ISBN-13: 978-0-13-374804-8


The demands of a leader can be many, varied and difficult. The Leadership Book picks out the 10 top challenges that leaders face on a daily basis and shows how to maximise the performance of leaders and their teams in each of these situations. Each of the 10 sections pins down:

·         exactly what the issue is

·         the challenges it can throw up

·         key leadership actions for to take

·         the measures of success

·         the pitfalls to watch out for

·         a leadership summary to give a quick overview of the highlights of each issue

·         cross-references to related issues

A lifelong companion suitable for any leader, you can dip into sections as and when you need to deal with a particular issue, making for a must-have guide for you to refer back to again and again.

Sample Content

Table of Contents

About the author



1          Your leadership self

First days in the job

Demeanour: settting the tone

Leadership principles

Trusting your instincts

Focussing on what matters

Managing meetings

Time management

You and your boss

2          Vision and strategy: the leadership mantra

Setting and selling a Vision

Leading strategy

International markets and strategy

Leadership priorities

3          Your leadership team 

Defining your leadership team

Managing your leadership team


Your team is more skilled than you

Team members in other countries


4          Leading your organisation

Credibility from repetition

Resistance to change

Process: Making the right things happen at the right time

Staff meetings

Collaborating with sister businesses


5          Leading performance excellence

Managing change

People performance management

Interpersonal conflict

The difficult interview

Objectives and incentives

6          Customers: leading you

The importance of the customer

The customer journey 1: customer experience

The customer journey 2: technology journey

Sell! Sell! Sell!

7          Marketing: leading the market

Marketing is everyone

Branding and organisational identity

Leading product development

Internet transformations

8          Suppliers and partners: leading together

Building relationships

Supplier strategies

Managing costs

9          Learning: leadership development

The knowledge premium


Seeking feedback

10        Resources: the leadership toolkit

Human Resources: making HR work for you 

Technology resources

Learning resources



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