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Introduction to Facebook Marketing Campaigns (Video)

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Introduction to Facebook Marketing Campaigns (Video)

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  • Accessible from your Account page after purchase. Requires the free QuickTime Player software.

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Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec. Requires the free QuickTime Player software.


Lesson 1

Lesson 1: Setting Up and Leveraging Your Timeline Profile, Downloadable Version

In this video we discuss the new Facebook Timeline profile and how to set yours up. What makes a cover photo great, for personal vs. professional purposes? How do you hide or feature posts on your Timeline? What about privacy concerns- how do you control who sees what? What's the new subscribe feature? The "5 Steps to Subscription Fame" are presented, and how to allow people to subscribe to your Facebook public posts from your website. This video helps you navigate the line between personal and professional with the new Facebook Timeline.

Duration: 00:07:24  File Size: 20 MB


Lesson 2

Lesson 2: Controlling Facebook Privacy To Reduce Corporate Risks, Downloadable Version

This video covers how to deal with privacy issues on Facebook. Unfortunately, only about 30% of people adjust their Facebook privacy settings. Some people are letting more go public than they think. Missteps in privacy hurt companies and limit individual careers. Everyone who uses Facebook, and every employee of your company, should know who's seeing what they post and how to limit it. This video covers post settings, friend lists, preventing people from posting things you don't want on your profile, and how to control how Facebook apps use your private information with other Facebook users. This video will help you control your privacy and prevent controversy.

Duration: 00:12:06  File Size: 25 MB


Lesson 3

Lesson 3: Getting Business With Facebook Places and Deals, Downloadable Version

Facebook provides local companies with opportunities to help them increase their business and beat their competition. Your local business may already be in Facebook- so how do you claim it and clean up duplicated listings? How do franchises organize multiple locations? Facebook provides four types of Check-In Deals that drive customers to your physical location. What are the options and how do you get started? This video helps local businesses leverage Facebook to increase their visibility and revenue.

Duration: 00:09:58  File Size: 23 MB


Lesson 4

Lesson 4: How To Create An Impressively Branded Facebook Page, Downloadable Version

Almost every business has a Facebook Business Page and wants to make it more appealing and powerful. How do you get the most out of the options Facebook provides? What makes an excellent and effective main image? How do you control the photos at the top? How can you feature your partners or other Facebook Pages? This video helps you make sure your Facebook Business Page is top-notch and doing everything it can do grow your revenue.

Duration: 00:07:16  File Size: 17 MB


Lesson 5

Lesson 5: How to Build a Welcome Tab, Downloadable Version

Everyone with a Facebook Page wants one of those cool fan-gated welcome tabs that increases likes and gets business results like email signups, video views, or more traffic to your website. How do you set one up and how do you get more results from your welcome tab? This video explains what makes a great welcome tab, and also surveys services that provide free apps and help you create free welcome tabs.

Duration: 00:08:55  File Size: 20 MB


Lesson 6

Lesson 6: How to Create, Grow and Manage a Facebook Group, Downloadable Version

Often overlooked, Facebook Groups are a fun and highly interactive option you can use instead of or in additon to a Facebook Business Page. What are the pros and cons of each? How are companies using Groups to get more results from Facebook? And how do you get more group members affordably? What about moderation - do you need someone moderating the group, and who should that be? (It might not be who you think!) Finally, this video explains how you can add policies and other documents to your Facebook Group.

Duration: 00:08:10  File Size: 18 MB


Lesson 7

Lesson 7: Taking Advantage of Facebook Advertising, Downloadable Version

Many companies realized in 2011 what a huge and unique opportunity Facebook advertising was. You can reach up to 800 million people, segment them down to the people you want to target with 16 different criteria, get clicks 5x cheaper than Google Adwords, and start with just $5 per day. This video explains how to get started and get stellar results- including audience-targeting "best practices", how to choose attention-grabbing images, how to get super-affordable fans for your Business Page, and - since people tire of Facebook ads and they often stop showing or become more epxensive within a few weeks - how to modify ads when they stop performing to reboot your great results.

Duration: 00:11:32  File Size: 22 MB


Lesson 8

Lesson 8: Leveraging the Facebook Credits Opportunity, Downloadable Version

Credits are Facebook's virtual currency, and the only way for customers to pay on Facebook. Zynga made $597 million in revenue from credits in 2010. What's the opportunity here for your company? This video discusses four out of 11 well Facebook Credit case studies, how consumers get Credits, as well as what kind of analytics you can expect if you use them for your business.

Duration: 00:05:17  File Size: 18 MB


Lesson 9

Lesson 9: Social Plugins and Wordpress, Downloadable Version

One thing businesses don't immediate understand about Facebook is that it provides effective ways to tie your Facebook presence together with your website or blog. Facebook provides like, share and subscribe buttons, a like box (which shows dynamic info about your Facebook Page including fans who are friends of the person viewing your site), login button, and blog-style comments. These can impress visitors, get you more Page fans, and even increase your business results when potential customers see how many fans you have. This video explains how all that works, and how easy it is to integrate if you already use WordPress.

Duration: 00:15:12  File Size: 72 MB


Lesson 10

Lesson 10: How to Analyze Your Competition on Facebook, Downloadble Version

What makes a Facebook Page effective, and how should you evaluate your competitors's Pages on Facebook? Should you care more about how many fans they have, or how many fans are liking and commenting on their posts? What factors should you look for to see if they're doing a better job on Facebook than you are? And what things might alarm you but not realyl be that big of a deal? This video teaches, given what you see from their Pages, what your next steps should be with your Facebook Page to become more competitive.

Duration: 00:09:16  File Size: 38 MB


  • Copyright 2012
  • Dimensions: 6" x 9"
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-7897-4843-6
  • ISBN-13: 978-0-7897-4843-0

Want to get the most out of Facebook's powerful marketing features? This series reviews and guides you through the new Timeline profile, privacy concerns, places, check-in deals, pages, welcome tabs, fan gates, groups, advertising, credits and social plug-ins. Learn how to make your business look more appealing, get more fans, get more people to show up at your physical store, take advantage of affordable and powerful ways to reach new customers, stay on the cutting edge of social marketing, get more website visitors to fan your page, impress visitors with social proof of how customers love your brand, monitor what your competition is doing on Facebook, and how to stay ahead of them.


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