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As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it.
Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work.
In this book, the authors:
About the authors
CHAPTER 1 The Interactive Industry
CHAPTER 2 Interactive Project Management
CHAPTER 3 Emotional Intelligence
CHAPTER 4 Communication
CHAPTER 5 The Process
CHAPTER 6 Project prep
CHAPTER 7 Project definition
CHAPTER 8 Project Production
CHAPTER 9 Project Staging
CHAPTER 10 Project Launch
CHAPTER 11 Project Closure