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How to Influence and Persuade, 2nd Edition

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How to Influence and Persuade, 2nd Edition

eBook (Watermarked)

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  • List Price: $29.99
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  • Copyright 2012
  • Edition: 2nd
  • eBook (Watermarked)
  • ISBN-10: 0-13-355382-5
  • ISBN-13: 978-0-13-355382-6

Everyone operating in business needs to understand how they should be using both influence and persuasion to make an impact, deliver outstanding results and really get ahead.

This brand new edition of How to Influence, is structured into three easy-to-access sections that will show you how to create willing allies across your organisation, turn potential crises into career defining opportunities, turn disagreement into consent, win key battles without fighting, push your agenda forward with authority, achieve more and stay in control.

Author Jo Owen is highly regarded as a world-leading expert in business practise and skills.

Sample Content

Table of Contents


Part 1: the ten pillars of influence

1. Whispers of influence: the persuasive conversation.

2. Active listening: two ears and one mouth

3. Earning the currency of influence: trust

4. Act the part

5. Win-win-win

6. Give to take

7. Play the right tune

8. The spider’s web: building incremental commitment

9. Build your platform

10.   Turning dreams into reality

Part 2: influence in practice

11.   Moments of truth

12.   The myths and realities of influence



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