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Give Your Business a Heart (Collection)

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Give Your Business a Heart (Collection)

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  • Copyright 2014
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-374125-7
  • ISBN-13: 978-0-13-374125-4

Wired to Care: How Companies Prosper When They Create Widespread Empathy, first edition, explains how companies can challenge themselves to meet their customers more than halfway. The author's original approach walks helps readers shift their thinking and their companies' thinking beyond the borders of the organization. The author begins by having the reader explore their own mental models and maps; explores how size and distance have disconnected companies from their true customers; shows how we are wired to care in our brains; and provides a way for companies to drive growth by understanding this truth about their customers: We are them, and they are us.

Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage.

These are the Firms of Endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

Sample Content

Table of Contents

Wired to Care

Part I    The Case for Empathy

Chapter 1        Introduction  3

Chapter 2        The Map is Not the Territory  19

Chapter 3        The Way Things Used to Be  42

Part II   Creating Widespread Empathy

Chapter 4        The Power of Affinity  67

Chapter 5        Walking in Someone Else’s Shoes  85

Chapter 6        Empathy That Lasts  105

Chapter 7        Open All the Windows  124

Part III  The Results of Empathy

Chapter 8        Reframe How You See the World  143

Chapter 9        We Are Them and They Are Us  165

Chapter 10      The Golden Rule  180

Chapter 11      The Hidden Payoff  200

Acknowledgments  217

Endnotes  223

Index  237

About the Authors  251

Firms of Endearment

Forewords x
Prologue: A Whole New World xxi
Chapter 1: Building Business on Love and Care 1
Chapter 2: New Age, New Rules, New Capitalism 27
Chapter 3: Dealing with Disorder 49
Chapter 4: Employees: From Resource to Source 59
Chapter 5: Customers: Healing vs. Hucksterism 87
Chapter 6: Investors: Reaping What FoEs Sow 105
Chapter 7: Partners: Elegant Harmonies 119
Chapter 8: Society: The Ultimate Stakeholder 141
Chapter 9: Culture: The Secret Ingredient 163
Chapter 10: What We Have Learned 191
Chapter 11: The Other Side of Complexity 205
Appendix A: Brief Company Profiles 223
Appendix B: Interview with Rick Frazier 257
Index 267


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