Generative AI for Marketing Professionals (Video Course)

Description

Over 3 Hours of Video Content

Elevate your marketing strategy by creating high-impact content, engaging customers through AI-driven platforms, and automating repetitive tasks.

Overview:

In today's fast-evolving digital landscape, marketers need guidance on how to make best use of Generative AI for their real-world marketing challenges. This course delivers both, crafted by an experienced trainer with deep ties to both the tech and marketing worlds.

As a globally recognized educator and Microsoft MVP, Tim Warner has had the privilege of consulting with and learning from marketing colleagues and friends across diverse industries. Their insights have shaped his understanding of how generative AI can revolutionize marketing workflows, from content creation to customer engagement.

Look no further than this course to equip you with the practical skills needed to transform your marketing strategies and outcomes.

This course explores how generative AI revolutionizes marketing through tools like Jasper.ai, Salesforce Einstein AI, and AI-powered email platforms like Mailchimp. Tim Warner demonstrates how marketers can create high-quality content, engage audiences with personalized campaigns, and streamline their workflows with automation.

Learners will see real-world scenarios and hands-on exercises that make AI approachable and impactful. By focusing on practical applications, this course empowers professionals to drive measurable results. 

Skill Level:

• Beginner-Intermediate

Learn How To:

• Meet the growing demand for AI-driven solutions in digital marketing, we've refined the course to focus on practical applications for key digital channels, including:
  • Social media: Generating tailored posts and engagement strategies
  • Email Campaigns: Automating personalized email workflows for efficiency
  • Content Marketing: Crafting high-quality blogs and ad copy that resonate
  • Analytics Integration: Using AI tools to predict campaign outcomes and refine strategies.

These updates ensure learners can immediately apply AI to optimize their efforts where it matters most.

• Enable creativity across multiple formats, including focused guidance on:
  • Text: Blogs, emails, and social media posts with Jasper.ai and ChatGPT
  • Visuals: Compelling graphics and visuals using tools like Canva and Adobe Firefly
  • Videos: High-quality video content crafted with Pictory.ai and Synthesia
  • Audio: Podcasts and voiceovers powered by Descript and Murf AI

By breaking content production into actionable formats, we give learners practical expertise in the tools shaping modern marketing.

• Broader Toolkit Coverage: Weve expanded the range of tools and platforms covered, including:
• SEO Optimization Tools: Jasper and SurferSEO for improving organic reach
• Social Media Automation Tools: Hootsuite Insights and Sprinklr for efficient management
• AI-Driven Analytics: Techniques for combining AI insights with Google Analytics and HubSpot to fine-tune campaigns

These additions ensure marketers have a comprehensive toolkit to stay competitive.

• Responsible and Ethical AI Practices: This course emphasizes using AI responsibly, equipping learners with the knowledge to navigate critical issues such as:
• Data Privacy: Understanding compliance with GDPR/CCPA
• Bias Mitigation: Avoiding unintended bias in customer segmentation or content creation
• Ethical Case Studies: Practical lessons drawn from real-world scenarios of ethical dilemmas and their solutions

These discussions prepare learners to innovate with integrity while building trust with their audiences.

Course requirement:

• No deep technical background is needed for this course, but familiarity with core digital marketing concepts will be beneficial. Ideal learners will have experience with marketing workflows, CRM systems, or content management tools.

Who Should Take This Course:

• Content Marketer
• Marketing Manager
• Digital Marketing Specialist
• Social Media Manager
• Customer Engagement Manager
• Marketing Operations Specialist
• CRM Manager
• Marketing Analyst
• Product Marketer
• Campaign Strategist
• Customer Experience Specialist

About Pearson Video Training:   

Pearson publishes expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. These professional and personal technology videos feature world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, Pearson IT Certification, Prentice Hall, Sams, and Que Topics include IT Certification, Network Security, Cisco Technology, Programming, Web Development, Mobile Development, and more.  Learn more about Pearson Video training at  http://www.informit.com/video.

Video Lessons are available for download for offline viewing within the streaming format. Look for the green arrow in each lesson.

Sample Content

Table of Contents

Introduction

Lesson 1: Learn About Generative AI and Marketing

1.1 The transformative role of Generative AI in Marketing

1.2 Why resistance is naturaland how to move past it

1.3 Course objectives and real-world outcomes

Lesson 2: Learn Generative AI Foundations for Marketing Professionals

2.1 What is Generative AI?

2.2 Key tools for Marketers: Microsoft Copilot, ChatGPT, Jasper.ai, Gemini, and Claude

2.3 Overview of Marketing applications: Content, campaigns, customer engagement

2.4 Hands-on exercise: Experiment with simple prompts for content creation

Lesson 3: Craft High-Impact Content with AI

3.1 Automate blog, ad, and email copy with Jasper.ai and Microsoft Copilot

3.2 Generate visual content with AI tools for social media campaigns

3.3 Personalize content for different channels using ChatGPT and Mailchimp

3.4 Learn practical tips to maintain brand voice in AI outputs

3.5 Hands-on exercise: Create multi-format content for omnichannel campaigns

Lesson 4: Enhance Customer Engagement with AI

4.1 Leverage ChatGPT, Copilot, and Claude for Chatbots in Customer Support and Sales

4.2 Use AI for social listening and real-time campaign adjustments

4.3 Deliver personalized customer journeys across channels

4.4 Learn best practices for AI-driven customer interaction

4.5 Hands-on exercise: Create an AI Chatbot for FAQs and lead generation

Lesson 5: Automate and Streamline Marketing Workflows

5.1 Identify repetitive tasks to automate in LOB tools

5.2 Automate campaign management with Salesforce Einstein and Microsoft Copilot

5.3 Create AI-driven workflows for CRM systems and email campaigns

5.4 Hands-on exercise: Build an automated workflow with AI and CRM tools

Lesson 6: Drive Insights with AI-Powered Campaign Optimization

6.1 Analyze customer data and campaign metrics with Salesforce Einstein AI and Copilot

6.2 Use predictive analytics to refine targeting and messaging

6.3 Attribution modeling and performance optimization with AI

6.4 Build smarter campaign strategies using data-driven insights

6.5 Hands-on exercise: Perform campaign analysis with AI tools

Lesson 7: Customize AI Outputs for Brand and Cultural Relevance

7.1 Tailor prompts to align AI content with brand voice

7.2 Localize outputs for specific audiences and regional markets

7.3 Scale influencer and creator collaboration workflows

7.4 Ensure brand integrity in AI-generated content

7.5 Develop AI prompts for brand-consistent and regional messaging

Lesson 8: Ethical Marketing with AI

8.1 Address privacy, bias, and compliance in AI-powered campaigns

8.2 Build trust through Responsible AI practices and transparent messaging

8.3 Hands-on exercise: Apply Responsible AI to your campaigns

Summary

Updates

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