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This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.
Your employees’ wild ideas: they’re one of your greatest resources for business transformation!
Not everything has already been invented. Not every great idea has already occurred. Not every valuable innovation has already been implemented. Nobody knows everything there is to know. The world advances through change and new ideas. Will R&D tell us when to change and how? Perhaps, but it’s likely our employees and customers will tell us first--if we just listen....