Home > Store

Definitive Business Plan, The, 3rd Edition

Register your product to gain access to bonus material or receive a coupon.

Definitive Business Plan, The, 3rd Edition

eBook (Watermarked)

  • Sorry, this book is no longer in print.
  • Includes EPUB and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    Adobe Reader PDF The popular standard, used most often with the free Acrobat® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Not for Sale

Description

  • Copyright 2013
  • Dimensions: 6-3/4" x 9-1/2"
  • Edition: 3rd
  • eBook (Watermarked)
  • ISBN-10: 0-13-374437-X
  • ISBN-13: 978-0-13-374437-8

This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise.

Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for.

Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.

This new edition has been completely updated throughout.

Sample Content

Table of Contents

About the author

Acknowledgements

Foreword

Introduction to the First Edition

Introduction to the Revised Second Edition

Introduction to the Third Edition

Symbols used

1    What’s it all about?

Have you heard the one about …    

Who should read this book  

A quick fix or a longer-term tool?    

What is a plan anyway?      

Why bother?          

Key objectives for your plan

Your target audience          

Ten steps to a successful business plan        

Don’t trust consultants        

Who writes the business plan?         

How to use this book          

2    A winning presentation   

A concise communication   

Computer software 

Make it feel good   

First thoughts on layout       

Creating an outline document          

3    Getting down to it

Why?        

When you don’t want to be a big fish           

What to do if you have several businesses    

Your list of contents           

The executive summary      

The conclusion       

Responsibilities – and the timetable  

Be a SWOT

Where now?          

4    Know yourself      

Taking stock          

Start with the basics           

The central objective          

Are you visionary? 

How did you arrive here?

Some numbers to please the bankers           

Building up value

The all-important management team

Business organisation

Business infrastructure

Products and services

Core competencies

The next step

5    Know the world

For or against you?

The next steps

Collecting information

Understanding the world at large

Business partners

The market – what you are fighting for

The industry – what you are up against

Competitive advantages

Now write about it

Moving on

6    The core of your plan

A strategy and an operating plan

Portfolio strategy – what businesses should you have?

 Business strategies to satisfy your desires

Strategies for department managers

Resource requirements

Strategic objectives

Documenting the strategy

Creating an operating plan

Documenting the operating plan

Onwards

7    About these numbers

‘The time has come’, the walrus said, ‘to speak of other things’

Varying views of the same numbers

The way that bean counters think

The planning horizon

Looking back

Estimating the present

Crystal ball gazing

Software tools

Putting it to good use

8    Getting to gross profit

Breathe easily

Forecasting sales volumes

The big picture – the economy

Up close and personal – industry and product demand

Pulling it all together

Cost of sales

Gross profit

Writing it up

9    Getting to net profit

Where the money goes

Capital spending

Capital assets that you already own

Capital assets that you want

Accounting for fixed assets

Operating expenditure

Net profit

Other income and expenditure

Moving on

10  Funding the business

Balancing your cheque book

Balance sheets and cash flow mechanics

Balance sheet headings

Producing the paper

Watching cash flow

Using a surplus

Getting it funded

Debt or equity?

 What’s the deal?

 Putting a price on success

Does it all hold together?

11  Managing risks

Identify risks and improve planning

It’s normally like this

How many coconuts do you need to sell?

Marginal likelihood of shutting down?

What you need, when you need it

Will it pay off?

 What if?

The economy

If the worst comes to the worst ...

Grand finale

12  Getting it approved

Pulling it all together

Focus

What readers of the plan will look for

Those financials again

Final check on the plan

They don’t know what’s coming to them

Preparing for the meeting

At last, the first meeting

Meeting post-mortems

Follow up

Back to the drawing board

Due diligence

The contract

Cash in the bank

13  Now make it happen

Time for a break?

 From plan to reality

A change of focus

Communicating the plan

Where do you draw the line?

 Policies, rules and procedures

Who does what?

 Employee objectives

How much freedom?

 Financial objectives

Monitoring other objectives

Monitoring the world

Confirming and revising strategy and plans

Don’t forget the carrots

And into the next business plan

Trying to catch the tail

Appendix: Tetrylus Inc business plan

Index

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020