Buy It!: What's in It for Your Customers?
- By Mark Magnacca
- Published Feb 1, 2010 by FT Press.
eBook
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Description
- Copyright 2010
- Edition: 1st
- eBook
- ISBN-10: 0-13-704898-X
- ISBN-13: 978-0-13-704898-4
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.
How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!
At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure--but it was not for lack of trying on AT&T’s part....