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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content


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  • Copyright 2010
  • Dimensions: 7" x 9-1/8"
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-700420-6
  • ISBN-13: 978-0-13-700420-1

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

  • Take search optimization to the next level by providing the right content to the right user at the right time
  • Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
  • New techniques for defining keywords more effectively
  • Authored by IBM web pioneers with 45+ years of content and search optimization experience
  • Sample Content

    Online Sample Chapter

    Writing for Web Users Implies Writing for Search Engines

    Sample Pages

    Download the sample pages (includes Chapter 1 and Index)

    Table of Contents



    Chapter 1: Writing for Web Users Mimics Writing for Search Engines

    Chapter 2: How the Web Medium Has Evolved from its Print Origins

    Chapter 3: Writing Relevant Content for the Web Audience

    Chapter 4: Discovering and Using Popular Keywords

    Chapter 5: Engaging with Web Visitors through More Targeted Search referrals

    Chapter 6: Developing an Optimized Site Architecture

    Chapter 7: Gaining Credibility through PageRank

    Chapter 8: Capturing Social- and Rich-Media Opportunities

    Chapter 9: Measuring Web Effectiveness



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