Home > Store

Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics

Register your product to gain access to bonus material or receive a coupon.

Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics

eBook (Watermarked)

  • Your Price: $19.19
  • List Price: $23.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2014
  • Dimensions: 6" x 9"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-383591-X
  • ISBN-13: 978-0-13-383591-5

How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience

Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven insight. This doesn’t just improve decision-making: It also enables greater innovation and creativity in support of strategy. Your transformation won’t happen overnight; however, it is absolutely achievable, and the rewards are immense.

This book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM’s pioneering analytics practitioners share invaluable real-world perspectives on what does and doesn’t work and how you can start or accelerate your own transformation. This book provides an essential framework for becoming a smarter enterprise and shows through 31 case studies how IBM has derived value from analytics throughout its business.

Coverage Includes

  • Creating a smarter workforce through big data and analytics
  • More effectively optimizing supply chain processes
  • Systematically improving financial forecasting
  • Managing financial risk, increasing operational efficiency, and creating business value
  • Reaching more B2B or B2C customers and deepening their engagement
  • Optimizing manufacturing and product management processes
  • Deploying your sales organization to increase revenue and effectiveness
  • Achieving new levels of excellence in services delivery and reducing risk
  • Transforming IT to enable wider use of analytics
  •  “Measuring the immeasurable” and filling gaps in imperfect data

Whatever your industry or role, whether a current or future leader, analytics can make you smarter and more competitive. Analytics Across the Enterprise shows how IBM did it--and how you can, too.

Learn more about IBM Analytics

Sample Content

Table of Contents

Foreword    xix
Preface    xxi
Chapter 1: Why Big Data and Analytics?     1

Why IBM Started an Enterprise-Wide Journey to Use Analytics    3
Big Data and Analytics Demystified    4
  Descriptive and Predictive Analytics    5
  Prescriptive Analytics    6
  Social Media Analytics    6
  Entity Analytics    7
  Cognitive Computing    7
  Big Data    8
Why Analytics Matters    9
Governance    10
Proven Approaches    12
Gauging Progress    13
Overview of Nine Journeys    14
Emerging Themes    15
How to Use This Book    17
Endnotes    18
Chapter 2: Creating a Smarter Workforce    21
Perspective: Applying Analytics to the Workforce    21
Challenge: Retaining High-Value Resources in Growth Markets    25
  Outcome: Attrition Rate Declined; Net Benefits Exceeded Expectations    26
Challenge: Gaining an Accurate View of What Employees Are Thinking    26
  Outcome: Ability to Act on Real Insights About Employees    27
Lessons Learned    29
Endnotes    31
Chapter 3: Optimizing the Supply Chain    33
Perspective: Applying Analytics to the Supply Chain    33
Challenge: Detecting Quality Problems Early    36
  Outcome: Significant Cost Savings, Improved Productivity, Improved Brand Value, and Two Awards    38
Challenge: Providing Supply/Demand Visibility and Improved Channel Inventory Management    39
  Outcome: Reduced Price Protection Expense, Reduced Returns, and Two Industry Awards    41
Challenge: Improving the Accounts Receivable Business Process and Collector Productivity    41
  Outcome: Better Visibility to Track the Total Receivables View Across the Entire Collection Process and Reduction in Labor Cost    43
Challenge: Predicting Disruptions in the Supply Chain    43
  Outcome: Number of Listening Events Increased Tenfold and Local Language Listening Proved Valuable    44
Lessons Learned    45
Endnotes    48
Chapter 4: Anticipating the Financial Future    51
Perspective: Big Data and Analytics Increase Value of Finance Team    51
  Getting the Basics in Place    52
  Creating an Analytics Culture    53
Challenge: Attaining Operational Efficiency, Managing Risk, and Informing Decisions    55
  Tracking Spending: The Worldwide Spend Project    55
  Outcome: More Efficient and More Effective Spend Forecasting    57
  Keeping Up with Reporting Requirements: The Accelerated External Reporting (AER) System    58
  Outcome: Improved Statutory and Tax Reporting and Analytics    59
Challenge: Balancing Risk and Reward    59
  Country Financial Risk Scorecard    59
  Outcome: Country Financial Risk Scorecard Uses Big Data to Monitor Trends and Minimize Risk    61
Challenge: Validating Acquisition Strategy    62
  The Mergers and Acquisitions Analytics Project    62
  Outcome: Mergers and Acquisitions Analytics Improves Success Rate    62
  The Smarter Enterprise Enablement (SEE) Initiative    64
  Outcome: SEE Project Transforms Strategic Planning and Its Novel Approach Leads to Patent Applications    64
What’s Next for IBM Finance?     64
Lessons Learned    65
Endnotes    66
Chapter 5: Enabling Analytics Through Information Technology    67
Perspective: Applying Analytics to IT and Enabling Big Data and Analytics Across an Enterprise    67
Challenge: Deciding When to Modernize Servers    69
  Outcome: Increase in Application Availability    70
Challenge: Detecting Security Incidents    71
  Outcome: Increased Detection of Security Incidents    71
Enabling the Transformation to a Smarter Enterprise    71
  Developing Enterprise-Wide Big Data and Analytics Applications    71
  Partnering with Business Areas to Develop Social Media Analytic Solutions for Customer-Centric Outcomes    73
  Developing an Information Agenda and Processes for Governance and Security of Data    73
  Providing a Big Data and Analytics Infrastructure    76
Lessons Learned    77
Endnotes    78
Chapter 6: Reaching Your Market    81
Perspective: Using Analytics to Reach and Engage with Clients    81
  A Signature Client Experience    83
  Marketing-Related Analytics Hiring Soaring    84
  Agility Is Key    84
Challenge: Developing the Data Foundation and Analytics Capability to Enable a Signature Client Experience    85
  Outcome: Individual Data Master to Provide Client-Level Insights    87
Challenge: Providing a Real-Time View into Effectiveness of Marketing Actions: Performance Management    87
  Outcome: Marketing Efficiencies Realized and Transformation of Marketing Enabled    88
Challenge: Going Beyond Correlation to Determine Causal Effects of Marketing Actions    90
  Outcome: System Deals with Special Terms and Conditions Added Grew from 67% to 98% over Three Quarters    90
Challenge: Tapping into Analytics Passion to Provide New Insights to Inform IBM’s Digital Strategy    92
  Outcome: Insights from Diverse Teams Provided the Evidence Needed to Make Changes to the Digital Strategy    93
Lessons Learned    94
Endnotes    94
Chapter 7: Measuring the Immeasurable    97
Perspective: Software Development Organization Optimizes the Highly Skilled Workforce    97
Challenge: Creating a Common View of Development Expense to Enable Decision Making    99
  Development Expense Baseline Project    99
  Outcome: Development Expense Baseline Project Proves That the Immeasurable Can Be Measured    105
Lessons Learned    105
Endnotes    106
Chapter 8: Optimizing Manufacturing    107
Perspective: Applying Analytics to Manufacturing and Product Management    107
Challenge: Scheduling a Complex Manufacturing Process in a Semiconductor Fab    108
  Outcome: Reduced Production Times    111
Challenge: Enhancing Yield in the Manufacturing of Semiconductors    111
  Outcome: Cost Savings Due to Yield Improvement    112
Challenge: Reducing the Time to Detect Aberrant Events    113
  Outcome: Engineers Take Action    114
Challenge: Simplifying the Hardware Product Portfolio    115
  Outcome: Significant Reduction of Hardware Product Portfolio    116
Lessons Learned    117
Endnotes    117
Chapter 9: Increasing Sales Performance    121
Perspective: Using Analytics to Optimize Sales Performance--Inside and Out    121
  How IBM Approached Leveraging Analytics in Sales Organizations    122
  Using Analytics to Build a Business Case for Inside Sales    123
Challenge: Deploying Sellers for Maximum Revenue Growth by Account    124
  Outcome: Increased Sales Performance    126
Challenge: Deploying Sellers Within a Territory    126
  Outcome: Increased Territory Performance    127
Challenge: Determining the Optimal Sales Coverage Investment by Account    128
  Outcome: Increased Revenue and Increased Productivity    130
Online Commerce    130
Challenge: Creating a Smarter Commerce B2B Solution to Drive Cross-Company Efficiencies    132
  Outcome: An Analytics-Based, Client-Focused Business Case Wins Approval    133
Lessons Learned    135
Endnotes    137
Chapter 10: Delivering Services with Excellence    139
Perspective: Leveraging Analytics in a Services Business    139
Challenge: Developing New Business    141
  Outcome: Increased Signings, Revenue, and Pipeline    142
Challenge: Predicting Risk of Contracts    142
  Outcome: Deployment of Financial Risk Analytics    143
Challenge: Optimizing Workforce Performance    143
  Outcome: Large Cost Savings, Improved Productivity, and Faster Client Response Times    147
Challenge: Getting Early Warning About Problems    147
  Outcome: Timely Intelligence to Delivery Teams to Help Satisfy Clients    148
Lessons Learned    148
Endnotes    149
Chapter 11: Reflections and a Look to the Future    151
The Journey Continues    151
Reflections    153
  Transactional Data    155
  Simulation    156
  Alerts    157
  Forecasting    158
The Future    159
  Growth of Data    160
  Unstructured Data    161
  Cognitive Computing    163
Endnotes    164
Appendix A: Big Data and Analytics Use Cases    165
Glossary: Acronyms and Definitions of Key Big Data and Analytics Terms    175
Index    183

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020