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17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage

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17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage


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What great companies do differently when it comes to managing people and how your organization can do it, too!

  • 17 powerful ways to build a "culture of engagement": how to promote genuine employee commitment, pride, and a bias for action!
  • Specific solutions for managing risk and change, identifying what to reward, and much more.
  • Foreword by Rocky Bleier, renowned motivational speaker and former NFL star.
  • Description

    • Copyright 2010
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-714670-1
    • ISBN-13: 978-0-13-714670-3

    Want people who care, engage, work hard, support your strategies, and deliver results? Start right here. Through more than a dozen case studies, top workforce optimization consultant David Russo identifies exactly what great organizations do differently when it comes to managing their people. He distills these differences into 17 rules, covering everything from resourcing and compensation to leadership development, risk-taking to change management. You'll learn exactly how to apply these rules in your organization, whether you're large or small, high-tech or low-tech, profit-making or non-profit. Using Russo's techniques, companies can build genuine esprit de corps, virtually guaranteeing that the efforts, minds, and hearts of their employees are focused on the corporate mission, and challenged with producing outstanding results and competitive advantage. What's more, this book's techniques help companies attract and retain the kinds of talent best suited to their unique work environments, promoting long-term success, not just short-term "quick fixes."

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    Understand Why Employees Come and Why They Stay

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    Table of Contents

    Introduction    1

    Rule #1: Understand Why Employees Come and Why They Stay    9

    Rule #2: Play “Win-Win” with Your Employees (and Allow Them to Be All They Can Be for Self and Company)    21

    Rule #3: Cultivate Leadership, Not Management, and Know the Difference!    33

    Rule #4: Provide Ample and Appropriate Resources    41

    Rule #5: Demand Contribution; Be Worthy of Receiving It    49

    Rule #6: Applaud Effort; Reward Contribution    61

    Rule #7: Cheerlead; The “Magic” of M&Ms    71

    Rule #8: Build a Workplace on a Foundation of Respect    81

    Rule #9: Cultivate the Risk-Trust Dynamic    91

    Rule #10: Make Room for Fun in the Workplace (Nurture Lightheartedness/Levity)     101

    Rule #11: Create Opportunities for Employee “Alignment” with Vision, Values, and Mission    109

    Rule #12: Understand Human Capital    119

    Rule #13: Treat Employees as “Volunteers”    129

    Rule #14: Know Your Culture    139

    Rule #15: Understand the Nature of Change and Prepare Your Employees to Embrace It    153

    Rule #16: Cultivate Organizational Ethics; Demand and Reward Ethical Behavior    165

    Rule #17: The Last and Overarching Rule: Tell the Truth! (and a Few Action Items to Grow On)    177

    Index    189


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