Home > Authors

Eric Schaffer

Dr. Eric Schaffer’s prediction that the most profound differentiator for corporate computing would be a positive online user experience has made him a visionary of the “Third Wave of the Information Age.” Dr. Schaffer saw that differentiation would come from getting the user experience design job done efficiently, easily, and without frustration. Founder and CEO of Human Factors International, Dr. Schaffer has been in the field since 1977 and has run consulting and training operations worldwide.


Apala Lahiri, global chief of technical staff at Human Factors International and CEO of Institute of Customer Experience, is one of the world’s top experts in cross-cultural design and contextual innovation. The Bollywood Method, Bizarre Bazaar, and Funky Facilitator are just a few of the creative techniques she has developed to help companies understand user experience in diverse cultural and economic environments.