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Chris Sorensen, MCSE (Data Management and Analytics) and MCT, is the Founder and President of Iteration Insights Ltd. He is a consultant, architect, educator, and coach who has been working in the Analytics space for nearly 20 years. Over his career, he has provided strategic and architectural advisory services to many clients and most recently he has been involved with leading numerous Power BI and Excel PowerPivot projects. He has evangelized both Excel and Power BI with Microsoft since July 2015. Follow him on both Linkedin and Twitter as @wjdataguy.