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Agile Product Delivery

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Find out how Agile product delivery can provide superior outcomes for the enterprise and the customers it serves.

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This chapter is from the book

Agile product delivery is a customer-centric approach to defining, building, and releasing a continuous flow of valuable products and services to customers and users.

Why Agile Product Delivery?

Achieving business agility requires enterprises to improve their ability to deliver innovative products and services rapidly. Businesses, however, need to balance their execution focus with a customer focus to help assure that they are creating the right solutions, for the right customers, at the right time. These capabilities are mutually supportive and create opportunities to sustain market and service leadership. As illustrated in Figure 7-1, there are three dimensions to Agile product delivery.


Figure 7-1. The three dimensions of Agile product delivery

  • Customer centricity and design thinking. Customer centricity puts the customer at the center of every decision. Applying design thinking ensures the solution is desirable, feasible, viable, and sustainable.

  • Develop on cadence, release on demand. Developing on cadence helps manage the variability inherent in product development. Decoupling the release of value from the development cadence ensures customers can get what they need when they need it.

  • DevOps and the continuous delivery pipeline. DevOps and the Continuous Delivery Pipeline (CDP) create the foundation that enables enterprises to release value, in whole or in part, at any time to meet customer and market demand.

Each dimension of Agile product delivery is described in the following sections.

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