Register your product to gain access to bonus material or receive a coupon.
Walking the Walk: Having Your Customers Love You
- By Robert J. Brunner, Stewart Emery, Russ Hall
- Published Feb 1, 2010 by FT Press.
eBook
- Sorry, this book is no longer in print.
- About Watermarked eBooks
This PDF will be accessible from your Account page after purchase and requires PDF reading software, such as Acrobat® Reader®.
The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Description
- Copyright 2010
- Edition: 1st
- eBook
- ISBN-10: 0-13-705109-3
- ISBN-13: 978-0-13-705109-0
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
A process, not an event: achieving total commitment to building a design-driven company, from top to bottom.
Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....