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Walking the Walk: Having Your Customers Love You
- By Robert J. Brunner, Stewart Emery, Russ Hall
- Published Feb 1, 2010 by FT Press.
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Description
- Copyright 2010
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-705109-3
- ISBN-13: 978-0-13-705109-0
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
A process, not an event: achieving total commitment to building a design-driven company, from top to bottom.
Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....
