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Visual Analytics Fundamentals (LiveLessons)

Visual Analytics Fundamentals (LiveLessons)

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  • Copyright 2023
  • Edition: 1st
  • Online Video
  • ISBN-10: 0-13-818937-4
  • ISBN-13: 978-0-13-818937-2

Nearly 4 Hours of Video Instruction

A Visual Introduction to Visual Analytics


Visual Analytics Fundamentals LiveLessons is a practical, hands-on guide to learning the basics of visual analytics. After you finish the videos you will be able to start building compelling visual data narratives using Tableau 2022.

Skill Level:

  • Beginner
  • Intermediate 

Learn How To:

  • Navigate the Tableau interface
  • Understand the role of context in visual analytic storytelling 
  • Decide which type of basic chart to use with type of data
  • Use maps to represent data
  • Make good design decisions regarding color, lines, and shapes
  • Prepare your data and storyboard your visualization
  • Use advanced visualization formats

Who Should Take This Course:

  • Analysts who need to share the results of their data discovery or analysis
  • Students communicating data for reports or presentations
  • Teachers helping learners (of any age) to cultivate visual data literacy
  • Executives and business managers reporting data-driven results or metrics
  • Journalists giving data the starring role in their editorials

Course Requirements:

  • A willingness to learn how to tell stories through data
  • Access to Tableau Desktop (Windows or Mac), version 2022 or higher

Lesson Descriptions:

  • Lesson 1: Welcome to Visual Analytics

Lesson 1 introduces you to the practice of visual analytics with an overview of the state of the data visualization industry. As a foundation for more in-depth explorations throughout this book, we explore how data visualization and visual data storytelling have become in-demand analytic job skills today. The lesson also explores how the two practices are similar and different, and how both are propelled by new technologies and bigger, more diverse, and more dynamic data. Finally, the role of communication skills within visual analytics is discussed along with a brief look at how academia is supporting the demand for visual analysts today.

  • Lesson 2: The Power of Visual Analytics

Memory, retention, and emotion form the bases for experience, all of which work in tandem with our brain's visual processing horsepower. This lesson leverages real-life examples to showcase the power of visual analytics and visual data stories to communicate discoveries and insights hidden in data. We review the role of human cognition in visual analytics; how the brain reacts to inputs of data, stories, and data stories as unique entities; and how we can leverage this power to tell effective data narratives and influence action.

  • Lesson 3: Getting Started with Tableau

Application requires an environment for practice as a first step toward efficacy. This lesson shifts the focus from theory to implementation as we briefly explore the different products contained within the Tableau application suite, focusing on the Tableau Desktop 2022 user interface. The lesson covers how to get started with Tableau Desktop, reviews the tool's user interface and basic functionality, and discusses how to connect to data and ensure it is properly prepared for analysis. From here you will be able to move on to the visual analytics process to curate visuals and build data dashboards and stories while building skills and competencies in the market-leading data visualization tool most in demand by today's employers.

  • Lesson 4: Keeping Visual Analytics in Context

This lesson describes the importance of understanding data's context and its role in helping visual analysts ask the right questions to build a data narrative framework. You learn about exploratory and explanatory analysis and strategies for successful data storytelling, including narrative flow, considerations for spoken versus written narratives that support visuals, and structures that can support your stories for maximum impact. The lesson also explores helpful techniques in Tableau that guide you in crafting effective data narrative structure and keeping data firmly connected to its context.

  • Lesson 5: Fundamental Data Visualizations

This lesson introduces the fundamental charts and graphs used to visually communicate data that are offered on the Tableau Show Me Card. The lesson discusses appropriate use cases for each and get you some hands-on opportunities to create examples in Tableau. You learn techniques to help you assess when to use each visualization type according to the data, how to generate these according to best practices, and helpful considerations for when to avoid certain types of charts. The lesson also explores some of the special features available in Tableau to help you get the most from your visualizations.

  • Lesson 6: Fundamental Maps

As a continuation of the previous lesson, this lesson introduces two fundamental types of maps available on the Tableau Show Me Card. Again, we discuss appropriate use cases for each and get hands-on to create examples in Tableau, as well as how to generate these according to best practices, and helpful considerations specifically for mapping data. The lesson also explores some of the special features available in Tableau to help you get the most from your maps.

  • Lesson 7: Design Tips for Curating Visual Analytics

This lesson dives into human cognition and visual perception to frame how pre-attentive attributes such as size, color, shape, and position affect the usability and efficacy of visual analytics. We explore best practices for how the design elements can be employed to direct an audience's attention and create a visual hierarchy of components to communicate effectively.

  • Lesson 8: Structuring Analytics for Storytelling

This lesson moves beyond the basics of visual analytics to take our first steps in architecting outputs of analysis in visual data dashboards and stories. We'll begin by taking a closer look at how to prepare data in Tableau, utilizing some messy survey data--a common experience for data storytellers--before building data dashboards and stories that incorporate features like filters, annotations, and highlights to present compelling, meaningful, and actionable outcomes of visual analytics.

  • Lesson 9: Beyond Fundamentals: Advanced Visualizations

This penultimate lesson explores advanced strategies that go beyond fundamental data visualizations to explore a curated set of advanced data visualizations beyond the Tableau Show Me Card. It covers how to create advanced charts that require additional formatting and calculations, including timelines, Likert scale charts, lollipop charts, and more.

  • Lesson 10: Closing Thoughts

You have covered a lot of ground in this series. This final lesson recaps the lessons and emphasizes the main takeaways. It also serves as a resource kit by providing checklists of best practices and practical suggestions for continuing to master outputs of visual analytics. It also discusses additional resources available to support you on this journey.

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Sample Content

Table of Contents


Lesson 1: Welcome to Visual Analytics

     1.1 A Visual Revolution

     1.2 From Data Visualization to Data Storytelling

     1.3 State of the Industry

     1.4 Bridging the Gap

Lesson 2: The Power of Visual Analytics

     2.1 The Science of Storytelling

     2.2 The Power of Stories

Lesson 3: Getting Started with Tableau

     3.1 The Tableau Product Portfolio

     3.2 Connecting to Data

     3.3 Navigating the Tableau Interface

Lesson 4: The Importance of Context in Storytelling

     4.1 Seeing Context in Action

     4.2 Exploratory versus Explanatory Analysis

     4.3 Structuring Visual Analytic Stories

     4.4 Audience Analysis for Storytelling

Lesson 5: Fundamental Data Visualizations

     5.1 Bar Charts

     5.2 Line Charts

     5.3 Pie and Donut Charts

     5.4 Scatterplots

     5.5 Packed Bubble Charts

     5.6 Tree Maps

     5.7 Heat Maps

Lesson 6: Fundamental Maps

     6.1 Connecting to Geographic Data

     6.2 Assigning Geographic Roles

     6.3 Creating Geographic Hierarchies

     6.4 Proportional Symbol Maps

     6.5 Choropleth Maps

Lesson 7: Design Tips for Curating Visual Analytics

     7.1 Our Visual Horsepower

     7.2 Visual Design Building Blocks: Color

     7.3 Visual Design Building Blocks: Lines

     7.4 Visual Design Building Blocks: Shapes

Lesson 8: Structuring Analytics for Storytelling

     8.1 Basic Data Prep in Tableau Data Interpreter

     8.2 Pivoting Data

     8.3 Storyboarding Your Visual Analytics

     8.4 The Storyboarding Process

Lesson 9: Beyond Fundamentals: Advanced Visualizations

     9.1 Timelines

     9.2 Bar-in-Bar Charts

     9.3 Likert Visualizations

     9.4 One Hundred Percent Stacked Bar Chart

     9.5 Divergent Stacked Bar Chart

     9.6 Lollipop Chart

     9.7 Word Clouds

Lesson 10: Closing Thoughts

     10.1 Five Steps to Visual Data Storytelling

     10.2 The Role of Feedback

     10.3 Ongoing Learning

     10.4 Bridging the Gap



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