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Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ("UbiComp") is the next game-changing technology. Leading expert Bo Begole, the director of PARC’s UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present. Next, he answers the key questions decision-makers and strategists ask most often about UbiComp, including:
About the Author xi
Chapter 1 Introduction: Reading the Waves 1
Section I: Background and Capabilities of Ubiquitous Computing
Chapter 2 Profound Technologies 7
Chapter 3 Harmless if Used as Directed 31
Chapter 4 Still Stupid after All These Years 53
Chapter 5 Missing Ingredients 83
Section II: Business Opportunities
Chapter 6 Making Choices 101
Chapter 7 The Soft Sell: Personalized Marketing 111
Chapter 8 Breaking Out of the Supply Chain Gang 137
Chapter 9 Discontinuous Connections 173
Chapter 10 Coordination 187
Chapter 11 Clear Sailing 201
Chapter 12 Ubiquitous Business 229
Appendix Further Reading 241