Home > Store

Truth About Making Smart Decisions, The

Truth About Making Smart Decisions, The

eBook (Watermarked)

  • Your Price: $18.39
  • List Price: $22.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ

Also available in other formats.

Register your product to gain access to bonus material or receive a coupon.

Description

  • Copyright 2008
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-501654-1
  • ISBN-13: 978-0-13-501654-1

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Praise for
The Truth About Making Smart Decisions

The Truth About Making Smart Decisions offers a truly valuable and entertaining journey through the complex terrain of decision making. Robert Gunther combines a writer's gift of the pen with a keen understanding of human nature, drawing upon his own experiences, business anecdotes, and vignettes from other walks of life. His selection of traps, insights, and truths are edifying as well as amusing, and many readers will recognize themselves as he exposes our weaknesses, and occasional brilliance, as we carve the trajectory of our life one decision after the next.”

Paul J. H. Schoemaker, Ph.D., coauthor of Decision Traps and Winning Decisions

“Robert Gunther crystallizes years of expertise and insight in business writing into a book on probably life’s most important matter: decision making. How do you do it and how do you do it much better? He offers many tools to organize the mind and maximize your ability to be a leader and money maker.

Rick Rickertsen, Managing Partner of Pine Creek Partners and author of The Buyout Book and Sell Your Business Your Way

“We make decision errors predictably, and Robert Gunther offers fifty ways of taking decisions more intelligently. The Truth About Making Smart Decisions is a concise and actionable guide for what to consider when facing critical choice points.”

Michael Useem, Ph.D., Wharton Professor of Management and author of The Go Point: When It’s Time to Decide

“If you think decision making is cut and dried, this book will make you think again. In The Truth About Making Smart Decisions, Robert Gunther offers challenging insights on how factors from sleep to intuition to emotions to mental models affect the quality of our decisions. He urges readers to take a broader view and raises issues that anyone should consider in making smarter decisions.”

Yoram (Jerry) Wind, Ph.D., The Lauder Professor and Wharton Professor of Marketing, and coauthor of The Power of Impossible Thinking

Everything you need to know to make smarter, better decisions—in business and in life!

• The truth about learning from your mistakes and those of others

•  The truth about how sleep can help you make better decisions

•  The truth about the power of acting decisively

This book brings together 50 powerful “truths” about making better decisions: real solutions for the tough challenges faced by every decision-maker, in business and in life. You'll discover how to systematically prepare to make better decisions...how to get the right information, without getting buried in useless data...how to minimize your risks, and then act decisively...how to handle your emotions...make better group decisions...profit from mistakes...and a whole lot more. This isn't "someone's opinion": it's a definitive, evidence-based guide to effective decision-making...a set of bedrock principles you can rely on no matter what kind of decisions you make!

Sample Content

Table of Contents

Preface  ix

Introduction  x

Part I         The Truth About Preparing for Decisions

Truth 1       Before a major decision, get some Z’s  1

Truth 2       Act from a state of clarity  3

Truth 3       If you can’t get distance, get perspective  7

Truth 4       Keep it real  11

Truth5        Use a systematic process  15

Truth 6       Know your decision-making style  19

Part II        The Truth About Why Bad Decisions Are Good

Truth 7       To make better decisions, make more mistakes  23

Truth 8       Be prepared to profit from your mistakes  27

Truth 9       Learn from your close calls  29

Truth 10     Learn from the decisions of others  33

Truth 11     Don’t judge your decisions based on their outcome  35

Truth 12     Leave yourself room to get back from the pole  39

Part III       The Truth About the Limits of Your Mind

Truth 13     Understand common “decision traps”  43

Truth 14     Giving up something? Get over it!  47

Truth 15     It’s possible to miss an entire gorilla  51

Truth 16     You may see only what you’re looking for  53

Truth 17     You’re not as clever as you think you are  57

Truth 18     Your view of the world depends on what planet you’re from  61

Truth 19     Beware of seeing patterns that aren’t there  65

Truth 20     Different is not always better  69

Part IV       The Truth About Complex Decisions

Truth 21     Boil knowledge down to its essence–and then act on it  71

Truth 22     Decisions are not snapshots but movies  75

Truth 23     No decision is an island  79

Truth 24     Build the city around your decision  83

Part V        The Truth About Data

Truth 25     Listen for the dog that doesn’t bark  85

Truth 26     Sorry, Joe Friday. The facts are never “just the facts.”  89

Truth 27     Recognize the power of intuition  91

Part VI       The Truth About Acting Decisively

Truth 28     The wrong decision is better than none at all  95

Truth 29     Get 80 percent (or less) of what you need, and then act on it  99

Truth 30     Every decision carries risk. Get used to it.  103

Truth 31     Not making a decision is a decision  107

Part VII      The Truth About Decisions in Groups

Truth 32     Two heads can be worse than one  111

Truth 33     Use constructive conflict  115

Truth 34     Surround yourself with people smarter than yourself  119

Truth 35     Make decision roles clear  123

Truth 36     Break free from the prisoner’s dilemma  127

Part VIII     The Truth About Emotions

Truth 37     A little adrenaline can be a good thing  131

Truth 38     Understand the impact of emotions  135

Truth 39     Beware of the attractive new shortcut  139

Part IX      The Truth About Ethical Decision Making

Truth 40     Don’t do anything you wouldn’t want seen on YouTube  143

Truth 41     There are no quiet corners safe from scrutiny  145

Truth 42     To know where you’re going, know where you stand  149

Truth 43     Don’t let power or ego sway you from your course  153

Part X       The Truth About Big Decisions

Truth 44     Lower the costs of failure  157

Truth 45     Break down big decisions into smaller ones  161

Truth 46     Don’t forget the screwdrivers  165

Part XI      The Truth About Moving On

Truth 47     Keep your eye on the long term  169

Truth 48     Belief in your decision can make it come true  173

Truth 49     Keep a sense of humor  177

Truth 50     Don’t look back  181

Additional Resources  183

References  184

About the Author  188

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020