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So What?: How to Communicate What Really Matters to Your Audience
- By Mark Magnacca
- Published May 14, 2009 by FT Press.
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- Your Price: $17.24
- List Price: $29.98
- Includes EPUB, MOBI, and PDF
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This eBook includes the following formats, accessible from your Account page after purchase:
EPUB
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MOBI
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eBook (Watermarked)
- Your Price: $11.99
- List Price: $14.99
- Includes EPUB, MOBI, and PDF
- About eBook Formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB
The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI
The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF
The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
About
Features
Supercharge your success by answering the question everyone cares about most: "So what! What's in it for me?"
Description
- Copyright 2009
- Dimensions: 5" x 8"
- Pages: 160
- Edition: 1st
- Book
- ISBN-10: 0-13-715826-2
- ISBN-13: 978-0-13-715826-3
Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants.
It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!
Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!
Sample Content
Online Sample Chapter
How to Communicate What Really Matters to Your Audience: What's in It for Them?
Sample Pages
Download the sample pages (includes Chapter 5 and Index)
Table of Contents
About the Author x
Foreword xi
Chapter 1 What You Need to Know in 850 Words 2
Chapter 2 Change Your Thinking, Change Your Life 8
Chapter 3 How I Learned to Think This Way–You Can, Too! 14
Chapter 4 Your World View–Making the Invisible Visible 26
Chapter 5 What’s in It for Them? 36
Chapter 6 Who You Always Wanted to Be–Yourself 52
Chapter 7 Winging It Versus Orchestration 72
Chapter 8 Getting Your Audience Engaged 86
Chapter 9 Tie a String Around Your Finger 104
Chapter 10 Getting from Where You Are to Where You Want to Be 120
So What? A Final Word 128
Glossary 134
Acknowledgments 140
Index 144
More Information
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