Home > Store

Selling Your Crafts Online: With Etsy, eBay, and Pinterest

Register your product to gain access to bonus material or receive a coupon.

Selling Your Crafts Online: With Etsy, eBay, and Pinterest

eBook (Watermarked)

  • Your Price: $12.79
  • List Price: $15.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2013
  • Dimensions: 7" x 9-1/8"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-315815-2
  • ISBN-13: 978-0-13-315815-1

SELLING YOUR CRAFTS ONLINE

Sell your handmade crafts and artwork worldwide on the Web!

Do you sell your own handmade crafts or artwork? There’s a whole world of customers beyond what you find at crafts shows and malls. For the first time in history, there’s a great way to reach them: the Internet! In Selling Your Crafts Online, Michael Miller guides you step by step through succeeding in the world’s biggest online crafts marketplaces and attracting new customers where millions of them already hang out. Miller offers crafts-specific tips and advice on everything from creating listings to getting a fair price, processing payments to providing outstanding service. No matter what you make or where you already sell it, you can earn a better living if you also sell online. This guide will help you get started, get successful, and stay successful!

--       Create a quick “mini” business plan that improves your chances of success

--       Discover what sells best online–and what doesn’t

--       Predict your costs, see what competitors are doing, and set your best price

--       Write compelling listings and take great photos, even if you’re not a professional writer or photographer

--       Create an attractive online presence on Etsy, eBay, and other sites

--       Discover and compare growing online marketplaces you never knew existed

--       Decide whether it makes sense to create your own craft-selling website

--       Set yourself up to accept credit cards, PayPal, or other payment services

--       Pack, seal, and ship your merchandise safely without overspending

--       Answer questions, handle complaints, and offer guarantees

--       Track your inventory

--       Promote your business on Pinterest and beyond

--       Measure your success and learn from experience

Sample Content

Table of Contents

Introduction

Part I: Getting Ready to Sell

Chapter 1 Planning for Success

So You Want to Sell Your Crafts Online

What Sells Online–and What Doesn’t

    Crafts You Probably Shouldn’t Sell Online

    What Types of Crafts Do Sell Well Online?

Why Planning Is a Good Idea

    What a Business Plan Does for You

    Things You Need to Plan

How Much Planning Do You Need to Do?

    The Occasional Seller

    The Growing Seller

    The Full-Time Seller

Putting Together a No-Frills Business Plan

    Before You Plan: Think Things Through

    Parts of a Successful Business Plan

    Talking Through Your Plan

    Writing the Plan

You’ve Planned the Plan: Now What?

Chapter 2 Setting the Right Price

Researching the Market

Calculating Your Costs

    Calculating Materials Costs

    Calculating Labor Costs

    Calculating Selling Fees

    Calculating Packaging Costs

Calculating the Selling Price

    Why 4 x Costs Works

    Fine-Tuning Your Selling Price

Calculating Profit

    Understanding Gross and Net

    Are You Making Money?

Considering Wholesale Pricing

Chapter 3 Putting Together a Successful Listing

Writing an Attention-Grabbing Title

    Creating a Searchable Title

    Making Your Title POP

    Watch the Length

Creating a Descriptive Description

    Include All the Details

    Prioritize Your Information

    Stress Benefits, Not Features

    Use Power Words–But Avoid Superlatives

Add Your Personal Style

Don’t Forget the Pictures!

Chapter 4 Taking Powerful Pictures

What You Need to Take Effective Product Photos

    Choosing the Right Digital Camera

    Going Steady with a Tripod

    Enhancing Your Photos with Auxiliary Lighting

    Keeping It Plain with Photo Backgrounds

    Considering a Light Tent for Smaller Items

    Fixing the Flaws with Photo Editing Software

How to Take Great Product Photos

Working with Lighting

Tips for Improving Your Product Photos

    Center the Item

    Make It Large

    Shoot at an Angle

    Shoot Multiple Photos

    Avoid Glare

    Accessorize Your Photos

Shooting Different Types of Crafts

    Shooting Clear or Translucent Glass

    Shooting Opaque Glass and Jewelry

    Shooting Wood Items

    Shooting Clothing

    Scanning Flat and Small Items

Editing Your Photos–Digitally

Part II: Selling Online

Chapter 5 Deciding Where to Sell Online

Selling on Dedicated Online Craft Marketplaces

    Etsy

    Artbreak

    ArtFire

    Artful Home

    Artist Rising

    Artspan

    Bonanza

    Craft Is Art

    Crobbies

    Funky Finds

    Handmade Artists Shop

    Handmade Catalog

    Hyena Cart

    Made It Myself

    ShopHandmade

    Yessy

    Zibbet

Selling on General Online Marketplaces

    eBay

    Craigslist

    eCRATER

    Ruby Lane

    SilkFair

Comparing the Top Online Marketplaces

Examining Important Factors

    Type of Site

    Size and Traffic

    Fees

Comparing the Big Two: Etsy vs. eBay

Selling on Your Own Website

Settling on a Site–Or Two

Chapter 6 Selling on Etsy

Getting to Know Etsy

    What Can You Sell on Etsy?

    How Does Etsy Work?

What It Costs to Sell on Etsy

    Etsy Shop Fees

    Listing Fees

    Transaction Fees

    Payment Processing Fees

    Paying Etsy

Signing Up for an Etsy Account

Setting Up Your Etsy Shop

    Creating Your Shop

    Customizing Your Shop

Creating a New Item Listing

    Starting a New Listing

    Editing an Item Listing

    Renewing a Listing

    Deactivating a Listing

Getting Paid

    Etsy Direct Checkout

    PayPal

    Other Payment Methods

Managing Your Etsy Sales

Tips for Making More Money on Etsy

    Spruce Up Your Shop

    Create a Powerful Cover Image

    List More to Sell More

    List or Renew Daily

    Make Sure You Tag Your Items

    Pack Promotionally

    Increase Your Feedback by Buying on Etsy

Chapter 7 Selling on eBay

Understanding eBay

    Size Matters

    Who Sells on eBay?

    eBay for Crafters

How to Sell on eBay

    Auction Listings

    Auctions with the Buy It Now Option

    Fixed Price Listings

    eBay Store Listings

    Which Type of Listing Is Best for You?

Understanding eBay’s Fees

Signing Up for eBay

Listing an Item for Sale

    Creating an Auction Listing

    Adding the Buy It Now Option

    Creating a Fixed-Price Listing

Opening an eBay Store

    What Is an eBay Store?

    Benefits of Opening Your Own eBay Store

    The Costs of Running an eBay Store

    Choosing the Right Subscription Level

    Setting Up Your Store

    Listing Merchandise for Sale

    Customizing and Managing Your Store

Getting Paid

Managing Your eBay Activity

Tips for Maximizing Your eBay Sales

    Pick the Right Category

    Enhance Your Listing Descriptions

    Choose a Longer Listing

    Don’t Forget the Pictures

    Avoid Deadbeats

Chapter 8 Selling On Your Own Website

Building an Online Store–What’s Involved?

    The Components of an Ecommerce Website

    Different Ways to Build a Store

    How Much Does It Cost?

Pros and Cons of Running Your Own Website

    Pros of Running Your Own Online Store

    Cons of Running Your Own Online Store

Does an Online Store Make Sense for Your Crafts?

Choosing a Hosting Service

    Features to Look For

    Comparing Prices

Part III: Running a Successful Crafts Business

Chapter 9 Handling Online Payments

Examining Your Options

Accepting Cash, Checks, and Money Orders

    Cash

    C.O.D.

    Personal Checks

    Money Orders and Cashier’s Checks

    Credit Cards

Examining the Big Payment Processing Services

    PayPal

    Google Checkout

    Checkout by Amazon

Chapter 10 Shipping Your Merchandise

Choosing a Shipping Method

    U.S. Postal Service

    FedEx

    UPS

    Other Shipping Companies

Calculating Shipping and Handling Fees

    Working with Flat Fees

    Determining the Handling Charge

Packing Your Items

    Picking the Right Shipping Container

    How to Pack

    One Size Doesn’t Fit All

    How to Seal the Package

    Creating the Shipping Label

    To Insure or Not Insure?

Shipping Internationally

Chapter 11 Servicing Your Customers

Answering Customer Questions

Managing Post-Sale Correspondence

Handling Customer Complaints

    Listing Your Terms of Service

    Guaranteeing Your Merchandise

Chapter 12 Managing Your Inventory

How to Manage Your Craft Inventory

    Build in Advance or Build to Order?

    Maintaining Adequate Inventory Levels

    Tracking Inventory

Managing Inventory Across Multiple Marketplaces

    Benefits of Offering Items on Multiple Sites

    Drawbacks of Offering Items Across Multiple Sites

    Multi-Site Inventory Management Solutions

Chapter 13 Promoting Your Business with Pinterest

Getting to Know Pinterest

Using Pinterest

    Signing Up for a Pinterest Account

    How Pins Work

    What Happens When You Click a Pin

    Understanding Pinboards

    Following Other Users

Pinning Your Item Listings to Pinterest

    Pinning an Etsy Listing

    Pinning an eBay Listing

Making Your Pin a Gift Item

Using Pinterest to Promote Your Crafts

    Pin Those Listings–Regularly

    Create Customer-Focused Pinboards

    Think Visually–But Don’t Forget the Description

    Link Pinterest to Your Website or Shop

    Link Pinterest to Other Social Networks

Chapter 14 Other Ways to Promote Your Business

Promoting via Facebook

    Promoting in Your Facebook News Feed

    Creating a Facebook Business Page

Promoting via Twitter

Promoting on Etsy

    Etsy Coupon Codes

    Etsy Search Ads

    Etsy on Sale

Promoting in an Online Crafts Mall

Promoting with Google AdWords

Chapter 15 Measuring Your Success

Measuring Traffic

    Understanding Web Analytics

    Tracking Etsy Traffic

    Tracking eBay Traffic

    Tracking Traffic on Your Own Site

Measuring Sales

    Understanding Sales and Revenues

    Tracking Etsy Sales

    Tracking eBay Sales

Measuring Profits

    Calculating Gross Profit per Item

    Calculating Net Profit for Your Business

How Do You Define Success?

9780789750327    TOC    9/14/2012

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020