Home > Store

Scalability Rules: 50 Principles for Scaling Web Sites

Register your product to gain access to bonus material or receive a coupon.

Scalability Rules: 50 Principles for Scaling Web Sites

eBook (Watermarked)

  • Your Price: $25.59
  • List Price: $31.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2011
  • Dimensions: 5" x 8"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-278126-3
  • ISBN-13: 978-0-13-278126-8

“Once again, Abbott and Fisher provide a book that I’ll be giving to our engineers. It’s an essential read for anyone dealing with scaling an online business.”

Chris Lalonde, VP, Technical Operations and Infrastructure Architecture, Bullhorn

“Abbott and Fisher again tackle the difficult problem of scalability in their unique and practical manner. Distilling the challenges of operating a fast-growing presence on the Internet into 50 easy-to understand rules, the authors provide a modern cookbook of scalability recipes that guide the reader through the difficulties of fast growth.”

Geoffrey Weber, Vice President, Internet Operations, Shutterfly

“Abbott and Fisher have distilled years of wisdom into a set of cogent principles to avoid many nonobvious mistakes.”

Jonathan Heiliger, VP, Technical Operations, Facebook

“In The Art of Scalability, the AKF team taught us that scale is not just a technology challenge. Scale is obtained only through a combination of people, process, and technology. With Scalability Rules, Martin Abbott and Michael Fisher fill our scalability toolbox with easily implemented and time-tested rules that once applied will enable massive scale.”

Jerome Labat,VP, Product Development IT, Intuit

“When I joined Etsy, I partnered with Mike and Marty to hit the ground running in my new role, and it was one of the best investments of time I have made in my career. The indispensable advice from my experience working with Mike and Marty is fully captured here in this book. Whether you’re taking on a role as a technology leader in a new company or you simply want to make great technology decisions, Scalability Rules will be the go-to resource on your bookshelf.”

Chad Dickerson, CTO, Etsy

Scalability Rules provides an essential set of practical tools and concepts anyone can use when designing, upgrading, or inheriting a technology platform. It’s very easy to focus on an immediate problem and overlook issues that will appear in the future. This book ensures strategic design principles are applied to everyday challenges.”

Robert Guild, Director and Senior Architect, Financial Services

“An insightful, practical guide to designing and building scalable systems. A must-read for both product-building and operations teams, this book offers concise and crisp insights gained from years of practical experience of AKF principals. With the complexity of modern systems, scalability considerations should be an integral part of the architecture and implementation process. Scaling systems for hypergrowth requires an agile, iterative approach that is closely aligned with product features; this book shows you how.”

Nanda Kishore, Chief Technology Officer, ShareThis

“For organizations looking to scale technology, people, and processes rapidly or effectively, the twin pairing of Scalability Rules and The Art of Scalability are unbeatable. The rules-driven approach in Scalability Rules makes this not only an easy reference companion, but also allows organizations to tailor the Abbott and Fisher approach to their specific needs both immediately and in the future!”

Jeremy Wright, CEO, BNOTIONS.ca and Founder, b5media

50 Powerful, Easy-to-Use Rules for Supporting Hypergrowth in Any Environment

 

Scalability Rules is the easy-to-use scalability primer and reference for every architect, developer, web professional, and manager. Authors Martin L. Abbott and Michael T. Fisher have helped scale more than 200 hypergrowth Internet sites through their consulting practice. Now, drawing on their unsurpassed experience, they present 50 clear, proven scalability rules–and practical guidance for applying them.

Abbott and Fisher transform scalability from a “black art” to a set of realistic, technology-agnostic best practices for supporting hypergrowth in nearly any environment, including both frontend and backend systems.

For architects, they offer powerful new insights for creating and evaluating designs. For developers, they share specific techniques for handling everything from databases to state. For managers, they provide invaluable help in goal-setting, decision-making, and interacting with technical teams. Whatever your role, you’ll find practical risk/benefit guidance for setting priorities–and getting maximum “bang for the buck.”

•  Simplifying architectures and avoiding “over-engineering”

•  Scaling via cloning, replication, separating functionality, and splitting data sets

•  Scaling out, not up

•  Getting more out of databases without compromising scalability

•  Avoiding unnecessary redirects and redundant double-checking

•  Using caches and content delivery networks more aggressively, without introducing unacceptable complexity

•  Designing for fault tolerance, graceful failure, and easy rollback

•  Striving for statelessness when you can; efficiently handling state when you must

•  Effectively utilizing asynchronous communication

•  Learning quickly from mistakes, and much more

Sample Content

Table of Contents

Preface     viii

Acknowledgments   xiii

About the Authors     xiv

1 Reduce the Equation     1

2 Distribute Your Work     23

3 Design to Scale Out Horizontally    35

4 Use the Right Tools    53

5 Don’t Duplicate Your Work    71

6 Use Caching Aggressively     87

7 Learn from Your Mistakes     113

8 Database Rules     129

9 Design for Fault Tolerance and Graceful Failure    147

10 Avoid or Distribute State     167

11 Asynchronous Communication and Message Buses    179

12 Miscellaneous Rules     193

13 Rule Review and Prioritization     213

Index     247

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020