7+ Hours of Video Instruction
Learn How to Work with Real-World Data to Derive Actionable Business Insights
Product Analytics for Data-Driven Decisions: Derive Insights from Web Analytics Data will explore core concepts that will help viewers work with their data, identify bias in data sets, differentiate good data from bad data, and ultimately derive insights to help make actionable business decisions. Learners will see real-world examples of successful product analytics and learn how to utilize qualitative and quantitative measures for desirable outcomes.
Instructor Joanne Rodrigues is an accomplished data scientist, enterprise manager, and entrepreneur who applies machine learning/statistical algorithms to business strategy. Through eight unique video lessons, Rodrigues will provide in-depth training in the data generating process, psychological and neurological theories of behavior, implementing statistical tools in survey design and psychometric techniques, and much more.
What You Will Learn
Part 1: Theory Building Techniques in Product Analytics
Lesson 1: Explore the Data-Generating Process
Lesson 2: Theory Building
Lesson 3: Behavior Change
Part 2: Testing Theories in Product Analytics: Feature/Metric Development
Lesson 4: Learn Basic Statistical Techniques and Common Pitfalls
Lesson 5: Conceptualization, Operationalization and Metric Development
Lesson 6: Metric Development Process
Lesson 7: Index Creation
Lesson 8: A/B Testing