Product Analytics for Data-Driven Decisions: Derive Insights from Web Analytics Data LiveLessons (Video Training)

Description

• Copyright 2022
• Edition: 1st

• Online Video
• ISBN-10: 0-13-790772-9
• ISBN-13: 978-0-13-790772-4

7+ Hours of Video Instruction

Learn How to Work with Real-World Data to Derive Actionable Business Insights

Overview
Product Analytics for Data-Driven Decisions: Derive Insights from Web Analytics Data will explore core concepts that will help viewers work with their data, identify bias in data sets, differentiate good data from bad data, and ultimately derive insights to help make actionable business decisions. Learners will see real-world examples of successful product analytics and learn how to utilize qualitative and quantitative measures for desirable outcomes.

Instructor Joanne Rodrigues is an accomplished data scientist, enterprise manager, and entrepreneur who applies machine learning/statistical algorithms to business strategy. Through eight unique video lessons, Rodrigues will provide in-depth training in the data generating process, psychological and neurological theories of behavior, implementing statistical tools in survey design and psychometric techniques, and much more.

What You Will Learn

• Identify and create good metrics and KPIs to drive growth 
• Avoid common pitfalls in understanding your data 
• Move from raw data to inference and strategy

Who Should Take This Course?

• Product, Consumer, or User Data Scientists 
• Product, Marketing, Research or Business Analysts 
• Entrepreneurs or Business Owners

Course Requirements

• There is no prior knowledge or requirements for this course.

About Pearson Video Training
Pearson publishes expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. These professional and personal technology videos feature world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, Pearson IT Certification, Sams, and Que Topics include: IT Certification, Network Security, Cisco Technology, Programming, Web Development, Mobile Development, and more. Learn more about Pearson Video training at http://www.informit.com/video.

Video Lessons are available for download for offline viewing within the streaming format. Look for the green arrow in each lesson.

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Sample Content

Table of Contents

Introduction

Part 1: Theory Building Techniques in Product Analytics
Lesson 1: Explore the Data-Generating Process
Lesson 2: Theory Building
Lesson 3: Behavior Change

Part 2: Testing Theories in Product Analytics: Feature/Metric Development
Lesson 4: Learn Basic Statistical Techniques and Common Pitfalls
Lesson 5: Conceptualization, Operationalization and Metric Development
Lesson 6: Metric Development Process
Lesson 7: Index Creation
Lesson 8: A/B Testing

Summary

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