Today’s workforces, today’s companies, and today’s business environments have all changed in fundamental ways. There is a “new normal,” and everyone in business knows it. Even if the economy improves, companies will stay lean, and continue to rely heavily on contingent workforces. Engagement is more crucial than ever, but old approaches to achieving it simply no longer work. In Practices for Engaging the 21st Century Workforce, Bill Castellano presents a comprehensive, innovative model of engagement that responds to today’s new realities, and helps you anticipate tomorrow’s.
Drawing on 25+ years as a pioneering HR innovator, practitioner, and researcher, Castellano offers a crystal-clear definition of engagement, identifies what really drives it, and specifies the achievable strategic outcomes of engagement. He presents powerful new research on how to engage today’s multidimensional and changing workforce, in an environment that’s as complex as today’s workers are. You’ll learn how to develop adaptable organizational structures and multidimensional HR management systems tailored to the needs of today’s workforces: systems that not only strengthen engagement but also deliver the business performance benefits promised by greater engagement.Throughout, Castellano supports his insights with profiles and case studies from many of the world’s leading organizations, including IBM, Ernst & Young, Google, SAS, Whole Foods, American Express, Colgate-Palmolive, and ARDEC (US Military R&D Center).