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Photographer's MBA, The: Everything You Need to Know for Your Photography Business
- By Sal Cincotta
- Published Nov 20, 2012 by Peachpit Press.
eBook
- Sorry, this book is no longer in print.
- Includes EPUB and PDF
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Description
- Copyright 2013
- Dimensions: 7-1/2" x 9-1/8"
- Edition: 1st
- eBook
- ISBN-10: 0-13-313273-0
- ISBN-13: 978-0-13-313273-1
If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:
- Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
- Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
- Understand branding’s elements and how to define your own brand so that you stand out from the crowd
- Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
- Tackle costs, pricing, and contracts (including copyright and model releases)
Sample Content
Table of Contents
TOC
Chapter 1: So you want to be a photographer?
Chapter 2: Lets talk business
Chapter 3: Where it all comes together: The business plan
Chapter 4: Branding, your business identity
Chapter 5: The marketing plan
Chapter 6: The web and social media
Chapter 7: Costs and pricing
Chapter 8: The joy of contracts
Chapter 9: Finding your niche