Home > Store

New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods

Register your product to gain access to bonus material or receive a coupon.

New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods

eBook (Watermarked)

  • Your Price: $14.39
  • List Price: $17.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ


  • Copyright 2013
  • Dimensions: 6" x 9"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-338447-0
  • ISBN-13: 978-0-13-338447-5

 Supercharge the way you build business relationships—online and off!

Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it!

• Identify, research, and actually reach your best potential connections
• Create a personal landing page that builds relationships
• Grow a thriving LinkedIn network you can count on for years to come
• Use third-party services to supercharge the value of your Twitter feed
• Encourage people to engage more deeply with you on Facebook
• Make powerful new connections through Google+ and Google Hangouts
• Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble
• Organize in-person events that work—and find sponsors to pay for them
• Listen and converse better, and remember more of what you hear
• Avoid oversharing and other social media faux pas
• Transform your business card into a powerful agent on your behalf
• Nurture and deepen the relationships you’ve worked so hard to create

Sample Content

Table of Contents

Chapter 1  Do Your Homework     1
Job Tips    4
Research People     5
   Rapportive     7
   Events and Conferences     8
Chapter 2  It Starts with a Coffee     17
Cold-Calling     18
The Coffee     20
The Meeting     21
Follow-Up     22
Laid Off and Networking     23
The New Kid in Town     24
Chapter 3  Your Home on the Web Needs More Than a Welcome Mat     29
About.me     30
Flavors.me    32
Blogging     33
   Tumblr     34
   Blogger     34
   WordPress     35
Editorial Calendar     37
Commenting     38
   Livefyre     38
   IntenseDebate     38
   Disqus     39
Blogger Tips     40
   Know Why    40
   Know Your Audience     40
   Stick to Your Schedule     41
   Encourage Conversation     41
   Consider Moderation    41
   Be Yourself     42
   Use Social Sharing     43
   A Picture Tells a Thousand Words     43
   Increase Traffic with Search Engine Optimization     44
Chapter 4  Grow Your Network Before You Need It: LinkedIn     47
Creating Your Profile     48
Using Google’s Contextual Targeting Tool     49
There’s an App for That     50
Start Connecting     52
Requesting Connections     54
Promoting Your Profile     54
Taking Advantage of Endorsements     55
Adding Recommendations     55
Writing Recommendations     56
Sharing Great Content     57
Joining Groups     57
Creating a LinkedIn Group     58
   Setting Rules     59
Seeing Who’s Been Snooping on You     60
   Basic Profile Analytics     61
   Additional Information     61
   Advanced Search     62
Looking for Work?     62
Creating Partnerships for Your Company     63
LinkedIn Company Pages     64
Generating Leads for Your Company     66
Backing Up     67
LinkedIn Signal     67
LinkedIn Connection Update     68
Grow Your Network Before You Need It     69
Chapter 5  Building a Network, 140 Characters at a Time: Twitter     71
Background     72
The Basics     72
Types of Tweets     73
   Inspirational     73
   Informative     73
   Advocating     74
   Entertaining     75
Brevity and Direct Messages     75
Retweets     76
Hat Tips     76
Goals     76
Finding Interesting People     77
   Calvin Lee @mayhemstudios     77
Be Careful, Be Healthy     78
Twitter Is a Cocktail Party     79
   Keep Self-Promotion to a Minimum     79
   Introduce People You Admire to One Another     79
   Make Quality Small Talk     80
   Find the People You Have Things in Common With     80
   Listen Carefully     80
   Follow Up     80
Creating and Following Lists     81
Advanced Search     82
Gary Vaynerchuck @garyvee     83
Hashtags and Twitter Chats     84
Twitter Tools     87
   HootSuite     87
   Commun.it     87
   Buffer     87
   Bit.ly     88
   Tweet Grader     88
   Twitter Counter     88
   Tweetbot     89
   Plume     89
Tweet-Ups     89
Twitter for Business     90
Connecting from a 1972 VW Bus     91
Think Before You Tweet     92
Think Before You Let Others Tweet for You     92
Say Hello     93
Chapter 6  One Billion People Can’t Be Wrong: Facebook     95
Your Profile     96
What Your About Section Tells Me     97
What Are You Sharing?     97
Friend Requests     97
Don’t Abuse Your Friends     99
Privacy Settings and Tips     99
Liking Brands     100
Interest Lists     101
Smart Lists     101
Company Smart Lists     102
Groups     102
   Creating a Group     103
   Secret     103
   Closed     103
   Open     103
Happy Birthday!     104
Follow     105
Photos Albums     105
Growing Your Network     105
   Networking Apps     106
Facebook for Business     107
Facebook Pages     108
   Creating a Facebook Page     109
Follow the Rules     110
Facebook Page Tips     110
Facebook Insights     111
Page Posts     112
Facebook EdgeRank     112
Facebook Ads     113
Promoted Posts     113
Apps for Your Page     114
Grow Your Network Using Facebook     115
Chapter 7  Still Growing and One to Watch: Google+     117
Is Google+ for You?     118
Getting Started     119
Circles     120
Overbearing by Oversharing     122
Hangouts     122
Hangouts On Air     124
Communities     125
Google+ Pages     127
Google: The World’s Largest Search Engine     127
Google+ Local     128
Give Google+ a Try     129
Chapter 8  Content Is the Glue That Binds Us Together      131
Rolling and Shooting: Content Through Video and Photography     132
Instagram    133
How Do You Network on Instagram?     134
Flickr     135
Creative Commons     136
YouTube     137
   Not Everyone Can Be a YouTube Celebrity     137
YouTube for Business     139
   McDonalds Canada “Our Food. Your Questions.”     139
Network with the People Around You: Foursquare     140
Location, Location, Location: Yelp     142
Pinterest     142
   Pinterest for Business     143
StumbleUpon     145
SlideShare     146
   Slideshare for Business     147
   Podcasting     147
   Creating Your Own Podcast     149
   Networking with Your Podcast     150
Content Is the Glue     151
Chapter 9  If You Build It, They Will Come: Organizing Events     155
Organizing BarCamp Nashville     156
   Your Event Site     157
   Event Size     158
   Determining Budget    158
   Soliciting Sponsors     158
   Showing Value to Sponsors     159
   Promoting Your Event     159
   Location Selection     160
Organizing PodCamp Nashville     161
Local Events and Mixers     162
   Geek Breakfast     162
   Nashcocktail     163
Doing Some Good     165
Organizing Meetups for Business Networking     166
Serving as the Connector     167
Organizing Paid Conferences     167
Getting Started     168
Chapter 10  Listen Better. Remember More.     169
L.I.S.T.E.N.     170
   Look Interested; Get Interested     171
   Involve Yourself by Responding     172
   Stay on Target     173
Test Your Understanding     174
   Evaluate the Message     175
   Neutralize the Feelings     176
Remember Names     177
Remember Faces     178
Refer to Smart Phones and Social Networks    180
Gain Trust, Respect, and Knowledge     180
Chapter 11  Business Cards That Rock and When to Use Them     183
Rules of Engagement     184
Importance of Knowing Your Audience     185
One Card to Rule Them All    186
A Card for the Occasion     187
Effective Design     188
Personal Photos on Cards     189
QR Codes     190
NFC Chips     191
Apps to the Rescue     192
   CardMunch by LinkedIn     192
   Hello by Evernote     193
   Bump     193
   Voice Recorder     193
   Alternatives if You Don’t Use a Smart Phone     194
Follow-Up     194
Personal Style     194
Chapter 12  We Live and Die by Our Database     197
Size Doesn’t Matter     198
Caring For and Nurturing Your Database     198
Software Suggestions     199
   Nimble     199
   WriteThat.Name     200
   Gmail and Outlook     200
   Boomerang     200
   LinkedIn     201
   Choose What Works for You     201
Protecting Your Database     201
Backing Up     202
   Backing Up Facebook     202
   Backing Up Twitter Tweets     203
   Backing Up LinkedIn     203
Creating Email Newsletters     204
Checking Back, Checking In     204
Change Is Guaranteed     205
Chapter 13  Strong Relationships Lead to Success     207
Meeting in Real Life     209
They Will Use the Web to Learn About You     210
Networking for Introverts     211
Rekindling Conversations     212
What You Should Do Now     213
Index 215


Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020