Home > Store

Network Challenge (Chapter 9), The: Network-Centric Innovation: Four Strategies for Tapping the Global Brain

Register your product to gain access to bonus material or receive a coupon.

Network Challenge (Chapter 9), The: Network-Centric Innovation: Four Strategies for Tapping the Global Brain

eBook (Watermarked)

  • Your Price: $2.39
  • List Price: $2.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ


  • Copyright 2009
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-702468-1
  • ISBN-13: 978-0-13-702468-1

Most companies realize the need to “look outside” for innovation. However, few have a clear understanding about how they can make such a shift toward network-centric innovation--an innovation strategy that is centered on external networks and communities. Managers need more than anecdotal success stories about externally focused innovation, and they need more specific guidance than the “one size fits all” prescriptions of open innovation. The authors argue that every firm needs to find its own roadmap for tapping the “Global Brain”--the creative potential of the world outside its four walls. There are many different approaches and opportunities for network-centric innovation, based on the nature of the innovation space and the nature of network governance. In this chapter, the authors present a framework for structuring the landscape of network-centric innovation. They describe four models of network-centric innovation--Orchestra, Creative Bazaar, Jam Central, and MOD Station--and outline how companies can select, prepare for, and pursue the approach that best fits their particular business and innovation context.

Sample Content

Table of Contents

Network-Centric Innovation

Models of Network-Centric Innovation

Organizational Competencies and Capabilities for Network-Centric Innovation

Implications for Research and Practice




Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership