Home > Store

Momentum Effect, The: The secrets of efficient growth

Register your product to gain access to bonus material or receive a coupon.

Momentum Effect, The: The secrets of efficient growth

eBook (Watermarked)

  • Your Price: $38.39
  • List Price: $47.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.


  • Copyright 2008
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-355414-7
  • ISBN-13: 978-0-13-355414-4

One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn’t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth.

Why limit your business growth? With Momentum, you won’t have to.

Sample Content

Table of Contents



Part I: Discovering Momentum

Chapter 1- The Power Of Momentum

Chapter 2- The Source Of Momentum

Chapter 3- The Road To Momentum

Part II: Designing Momentum

Chapter 4- Compelling Insights

Chapter 5- Compelling Value

Chapter 6- Compelling Equity

Chapter 7- Power Offer  Design

Part III Executing Momentum

Chapter 8- Power Offer Execution

Chapter 9- Vibrant Satisfaction

Chapter 10- Vibrant Retention

Chapter 11- Vibrant Engagement

Part IV : Total Momentum

Chapter 12- Internal Momentum

Chapter 13- Momentum Leadership

Chapter 14 - Epilogue





Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership