Home > Store

Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies

Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies

eBook (Watermarked)

  • Your Price: $19.19
  • List Price: $23.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Also available in other formats.

Register your product to gain access to bonus material or receive a coupon.

Description

  • Copyright 2013
  • Dimensions: 6" x 9"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-309496-0
  • ISBN-13: 978-0-13-309496-1

Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place

Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers.

Coverage includes
• Understanding the profound implications and challenges of consumerized IT in the mobile space
• Uncovering powerful new opportunities to drive value from mobile technology
• Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence
• Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing
• Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras
• Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware
• Handling the “app store” distribution model and managing updates
• Using mobile middleware to support multiple platforms and back-end connectivity with less complexity
• Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them
• Addressing international considerations and emerging markets
• Mastering methodologies for successfully and rapidly executing mobile projects
• Converging mobile, cloud, social, and big data into a single high-value IT delivery platform

Sample Content

Table of Contents

1  Introducing Mobile Enterprise     1

Mobile Landscape     2

The Disruption of Smartphones and Tablets     5

   Catalysts for Disruption     5

Implications of the Consumerization of IT     9

BYOD: Bring Your Own Device to Work     11

A Preview of Enterprise Mobility Strategy     13

Summary     14

Endnotes     16

Additional Sources     16

2  Defining Business Value     17

A Brief History of the Smartphone: The Power of Context, Intelligence, and Engagement     18

App Revolution: Bringing Together Context, Intelligence, and Engagement While Driving End User Value     21

   Contextual Information: Key Ingredient to Improving Outcomes     21

   Mobile Intelligence: Ubiquitous Computing and Decision Making     22

   Engagement: Weaving into Daily Life     23

How the Mobile App Enters into Lives to Add Value     24

Defining Goals Based on Business Value     27

   B2E or B2B Value Goals     28

   B2C Value Goals     29

Thinking Through Mobile App Value     30

Summary     32

Endnotes     33

Additional Sources     34

3  Mobile Business Challenges     35

Mobile Application Development Challenges     36

   Developing for Multiple Mobile Platforms     37

   Delivering High-Quality Apps That Engage Users and Meet Business Objectives     40

   Connectivity to Back-End Systems and Data     40

   Meeting Accelerated Time-to-Market Requirements     41

   Integration with Existing Development Processes     42

Security and Management     43

   Management and Post-Deployment Control of Apps     46

Summary     46

4  The Mobile Framework     49

A Mobile Framework     50

Mobile App Becomes the Fundamental Value Delivery Vehicle     52

Mobile Development, Security, Management, and Business Transformation     57

   Mobile Development     57

   Management and Security     62

   Mobile Business Transformation     65

Summary     68

5  Mobile Development     69

Speed and Quality     70

   Speed     70

   Quality     71

Diversity of Devices     71

Integration     72

Rethinking the Development Process for Radical Speed and Quality     73

Mobile Testing     78

Continuous Experience Management     80

Types of Mobile Apps     82

   Native Mobile Applications     83

   Mobile Web Applications     85

   Mobile Toolkits     86

   HTML5     88

   Future of HTML5     89

   Hybrid Mobile Applications     90

   Mobile Application Comparison     92

   Strategic Decision Making     93

Mobile Connectivity and Integration     95

Summary     97

Endnotes     97

Additional Sources     98

6  Mobile Security and Management     99

Mobile Has Unique Characteristics That Impact Security     100

Mobile Devices Are Used Differently Than PCs     100

Enterprise Security Requirements     102

   Mobile Device Management and Security     102

   Mobile Network Management and Security     103

   Mobile Application Management and Security     103

Mobile Security and Management Consideration     104

Mobile Device Management and Security     106

   MDM     106

   Mobile Threat Management     108

Mobile Network Management and Security     118

   Mobile Network Protection     119

   Mobile Identity and Access Management     120

Mobile Application Management and Security     126

   Application Security Scanning     127

   App Security Capabilities     127

   Enterprise App Store     130

   Mobile Information Protection.     132

The Adaptive Mobile Security Approach     144

Summary     145

Endnotes     146

Additional Sources     147

7  Mobile Business Transformation     149

Mobile Business Transformation     150

Delivering a Mobile Transformation: Extending Existing Systems to Mobile Employees and Customers Through Context, Engagement, and Intelligence     153

   Mobile Context     154

   Mobile Engagement     155

   Mobile Intelligence     160

   SoCloDaMo: Coherent Integration Between Social Networks, Cloud, Data Analytics, and Mobile     163

   Security, Privacy, and Trust Become Paramount     163

Strategy for Delivering a Mobile Transformation     164

Summary     166

Endnotes     167

8  Planning a Mobile Project     169

Define Mobile Team Structure and Leadership     171

Define Value Goals     172

Define Value Indicators and Value Measurements (What Does the Customer Want to Accomplish?)    173

Choose an Approach: Define Functional Patterns and Capabilities     174

Assess Gaps: Use Mobile Framework to Assess Gaps      175

Define Overall Roadmap and Plans Based on a Mobile Framework     177

Assess Against Measurements and Improve     178

Summary     178

9  SoCloDaMo (Social + Cloud + Big Data + Mobile)     179

Cloud and Mobile     180

Defining Cloud Computing     180

   Cloud Characteristics     181

   Service Models     181

   Deployment Models     182

Why Mobile and Cloud     183

   Device Limitation on Computing Resources     183

   Short Cycles     183

   Small Budgets Create Cloud Advocates     184

   Emerging Markets     184

Mobile Cloud Development Considerations     185

   Mobile Cloud Services     185

   Centralized Build Environment in the Cloud.     185

   Testing Mobile Apps: How the Cloud Can Make Mobile Testing Simpler     186

Social and Mobile     187

   Mobile Social Discovery: Attracting and Retaining Customers     188

   What Is Unique About Social and Mobile?     189

Big Data     190

   What Is Unique about Mobile and Data?     190

Summary     190

   Mobile Strategy Decisions     191

Endnotes     192

Additional Sources     193

10  International Considerations     195

Issues Influencing Adoption of Smartphones and Tablets in Emerging Markets     196

   Cost Can Be Too High, but Things Are Changing      196

   Network Connectivity Inhibits Use of Mobile App, but There Are Things That Can Help     197

   Complexity of Smartphones Can Be an Inhibitor to Adoption, but This Will Change over Time     197

Unique Usage Patterns     198

What to Consider When Developing a Global Mobile Strategy     199

What to Consider When Developing a Dual Strategy for Smartphones and Feature/Basic Phones     201

   Advantages of SMS     201

   SMS-Based Application-to-Person (A2P)     202

Summary     205

Endnotes     206

Additional Sources     206

11  Case Studies and Mobile Solutions     207

When Does an App Fail?     208

What Makes a Great App?     209

Air Canada: Innovation Through Customer Experience, Multichannel, and Cross-Channel     210

Visa: Reaching the Right Customer at the Right Time with the Next Best Action     211

TBC Corporation: 360-Degree Customer Experience     212

Waze: Adding Social Insight     214

Nike+ FuelBand: Enhancing Value by Extending with APIs     215

Withings: Integrate into the Life Style to Serve at the Moment of Need     215

Tesco’s Home Plus: Reducing Steps in Daily Tasks     216

Square Wallet     217

Summary     219

Endnotes     220

Additional Sources     220

12  Moving Forward     221

What You Have Learned     222

Guiding Principles     224

Conclusion     225

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020