Marketing Your New Business
- By Bruce R. Barringer
- Published Aug 12, 2010 by FT Press.
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Description
- Copyright 2011
- Edition: 1st
- eBook
- ISBN-10: 0-13-237178-2
- ISBN-13: 978-0-13-237178-0
This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.
The three realities you must understand to create a winning marketing plan.
Marketing is one area where hard work and ingenuity can make up for a lack of funds. It’s also an area where money can be easily wasted if a business doesn’t have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business’s marketing efforts should be consistent with its overall mission and values. For example….